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5 challenges nobody warns you about when starting a business

For one, few people talk about the challenge of loneliness that entrepreneurs face.
By Anna Johansson |

When you start a business, you know there are going to be risks. You know you would not have a steady stream of revenue (at least for a while), you know you will be sacrificing potential development in your previous career path, and you know there is a relatively high risk that your business is eventually going to fail. These are common knowledge, and most new entrepreneurs are prepared for these possibilities with understanding and determination.

 

But if you have ever been in business, you know the challenges you are prepared for are rarely the ones that ruin you. It is the challenges you do not see coming that end up dragging you down, and unfortunately, there are plenty of entrepreneurial challenges that are not so readily discussed.

 

Related: 21 Shades of Entrepreneurial Emotion


1. Unforeseen expenses

The meticulous budgeter is going to hate this. Let us say you have calculated all your per-product expenses meticulously, including the cost of the raw materials, the estimated cost of renting the equipment necessary to produce it, and even the labor cost it takes to make a final product. You have left no stone unturned, and you have calculated a profit margin of 35%, which you know to be the average in your industry.

 

All it takes is one discrepancy to compromise this model. What if the cost of plastic rises? What if there is a flaw in your chosen machinery that forces you to upgrade to a more expensive model? What if your labor estimates are off? These are only a few possibilities. Undoubtedly, unforeseen expenses will start eating into your profit margins, and it is up to you to compensate for them.

 

 

2. Logistic consistency

When you first start out, almost everything will exist in a state of flux. You would not have the time, capacity or even the experience to draft out detailed guides on how to perform every job in the company. As a result, your workers are going to do their best—but your logistic processes are going to vary.

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This is not a big problem in the early stages of your startup—you will be improvising in most areas anyway—but when it comes time to start formalizing your processes, you are in for a major headache. Try to consolidate practices as much as possible and strive for consistency from the beginning.

 

 

3. Fraud

People are going to take advantage of you. That is a reality of modern business. If you serve customers via an ecommerce platform, they can use your return policies against you. If you serve high-level business clients, they could stiff you on the bill. You could even be taken to court over a trivial matter in an effort to get money out of you.

 

Obviously, you know that scams exist, and that people will do whatever it takes to make a quick buck, but after establishing a good pace of business, it is easy to be blindsided by an unexpected source. Always keep an eye out for potential fraudulent actions.

 

Related: Entrepreneurs: Here's How To Make Sure You Get Paid


4. Motivation

Startups demand a lot of hard work—and not just from you. Long hours, weekend work, major setbacks, and periods of high financial stress are common. When you start out, you can logically prepare yourself for these instances, but when they actually come, their psychological effects are more trying—and that goes for you and your workers alike.

Staying motivated is critical to keep the business alive, but motivation is not something you can buy. There is no “secret” to motivation, and that is what makes it hard to sustain. Still, as a leader, it will be your job to sustain.

 

 

5. Loneliness

Few people talk about the challenge of loneliness that entrepreneurs face. You will be watching the numbers, taking on the debt, taking the brunt of major blows like client departures, and stressing about every decision you make. But the worst part is, you cannot express your fears and stresses under the guise of the unshakeable leader.

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Furthermore, the long hours and working weekends will leave you with less personal time and time with family. You will feel isolated and unable to seek or get help. It is a tough position to be in, but one you will have to overcome if you want to keep moving forward.

 

I have broken my own claim by telling you about the challenges purportedly nobody would tell you about. Use this information wisely. You might accept some of these and start preparing actively to handle them, or dismiss others as being rooted in anecdotal evidence. That is for you to decide, as long as these possibilities are all on your radar.

 

If there is one solid takeaway I can offer you in light of these challenges (and more to come), it is this: stay flexible. You never know what is around the corner, and you certainly cannot prepare for everything, so stay aware of your surroundings, and do not hesitate to adapt when the time comes.

 

Related: 9 Lessons I Learned From Ditching My 9-to-5 to Work for Myself

 

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Copyright © 2016 Entrepreneur Media, Inc. All rights reserved.

This article originally appeared on Entrepreneur.com. Minor edits have been done by the Entrepreneur.com.ph editors.

 

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