Wilfred Steven Uytensgu Jr. is largely credited for transforming the family-owned Alaska Milk Corp. (AMC) from a minor market player to the country’s dominant liquid milk company.
Established in 1972 as a joint venture with the US-based Holland Milk Corp., the company now holds 85 percent of the total market after its recent acquisition of the local canned milk business of Nestlé, its biggest competitor.
This solid market dominance comes more than a decade after Uytengsu spearheaded Alaska’s public listing in 1995, a bold move that raised $50 million in fresh capital. [Read how to make a plan before offering your company's shares to the public here]
For his outstanding achievements in expanding, developing and professionalizing AMC’s business, Uytengsu, AMC president and CEO, received the coveted Ernst & Young “Entrepreneur of the Year Philippines” award for 2007. [See World Entrepreneur of the Year bet asks for more govt aid]
Uytengsu shares the following thoughts for achieving and maintaining entrepreneurial leadership:
1. Know your business plan inside out
“One common mistake I have seen is when people go to banks or so called ‘angel’ investors even if they don’t know their business plan that well. This only shows to the investors that the people seeking the investment are unprofessional or are only trying to take them for a ride. You must know what you are talking about and back it up with hard figures.” [Read six ways to woo bank loans here]
Page 2: A compelling product