Since its launch in 2011, Google+ has grown exponentially to become the second largest social media networking site in the world after Facebook, which currently has over 540 million active users. According to Google 2011 fiscal report, Google+ reached 50 million users in just three months of operations, whereas other social networking sites such as My Space took 1,046 days to reach that level; Twitter 1,096 days; Facebook 1,325 days; and LinkedIn 2,354 days. Thus, it is the fastest growing social media networking site to date.
Google describes Google+ as a social network that enhances many of its online properties. It is not just a social networking website but also an authorship tool that associates web-content directly with its owner/author. Inevitably, Google+ users have become part of the Identity service site by interacting socially with Google+'s enhanced properties, like Gmail, +1 button, and YouTube comments.
While the Philippines remains a Facebook country with 92.2% penetration rate---the second highest in the world---and Google+ playing catch up with 34% (per 2012 figures released by statista.com), it’s good to know how to take advantage of Google+ at this early in the race especially for global brands.
SocialMediaExaminer.com culls three Google+ marketing tools that will boost the company’s efforts.
First in the list is the nifty feature called Friends+Me, which allows account holders to distribute Google+ content to other platforms. On top of useful sharing features such as selective publishing, integration of bit.ly tracking links, and inclusion of Twitter in line images, users can schedule their posts at regular intervals.
Since Google is also the publisher of Chrome, Google+ naturally has seamless integration in the leading desktop and mobile browser today. Users can share company news via personal profile, too, through a Chrome plug-in called Chrome Do Share.
Finally, there’s Steady Demand, a Google+ audit and analytics tool. The audit is free; and the analytics tool is available for a fee. Both tools give corporate accounts an overview of what’s working on their pages and what’s not.
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