th images menu user export search eye clock list list2 arrow-left untitled twitter facebook googleplus instagram cross photos entrep-logo-svg

Getting started in the pet business

The dog breeding industry is less about competition and more about community.
By Khris Marc Ronquillo |

For most people, the hardest part about having a business is getting started. But for start-up success Johanna Cid, it was simple: it was a school requirement. Cid, 21, is a fresh Entrepreneurial Management graduate from the University of Asia and the Pacific. Powow Paws is her dog-breeding business.


Cid has a real passion for pooches—not even allergies and asthma can keep her from taking care of her four-legged products. “I make sure that the puppies are healthy and ready to be cared for by another, and I make sure that they’re able to adapt to another environment before I sell them,” she says about her home-based business.


The dog breeding industry is less about competition and more about community, says Cid, and she encourages other would-be breeders to take advantage of the growing interest among Filipinos to care for pets. For instance, she says, “this year there is a preference for big dogs,” or that puppies should be sold within three months for optimum pricing.



But while an artist can’t wait to sell his paintings, to Cid, parting with her dogs is such sweet sorrow. “I’ve always had dogs but I’ve never tried breeding them until I had to do it for school. And they’re so hard to let go, always,” she says.


Half amused, Cid’s parents sometimes wonder if she’s in the right line of work because of the monthly melancholy. But an average monthly sales of P120,000 is hard to argue with.

According to Cid, it takes around three to four months of business before the first sales come in for starting breeders. Currently, says that she has already paid back half of the P400,000 starting capital she borrowed from her parents in December 2010. She used that money to buy pups, cager, and supplies.


Latest Articles