I earned over seven figures on LinkedIn this year.
I never considered myself an expert on LinkedIn until a few meeting planners had asked me to talk with their groups. Since I’ve been asked by a lot of people to share my secrets on LinkedIn, I decided that I'd write this article for you.
Monetizing on LinkedIn has been an easy experience for me. I've followed five simple rules that have helped me to earn a fortune by using this reliable platform to share my expertise in the marketplace. Here they are:
1. Know your brand
No one is going to buy from you if you do not have a brand. You have got to ask yourself, "What do I want to be known for?" If you do 10 different things, no one is going to know what you do best. You have to let people know what you are really good at if you want them to buy from you.
Here is what I do: I write, speak, and coach. That's all I do. If someone wants something else from me, I just recommend them to someone else who can use the business. This is what makes my brand reliable. That is why I get one thousand profile views every week. This is why I get leads every day.
2. Develop your story
If you have a story, why not share it on your LinkedIn profile? Most people do not enjoy running through bullet points as you enumerate your experience in a resume-like format. You have got to keep it interesting. Look at my profile. Does it tell you who I am? It should.
Your story must be captivating. People should be asking, "I wonder what this guy/gal is all about?" If people are not wondering about who you are and what you do, your profile needs a story. You also need a great headline and professional head shot. I have several recommendations for profile makeovers if you need one. Just reach out to me.
3. Use the phone
If you are a salesperson, you better be using your phone. I regularly use the phone to call my LinkedIn connections. I usually make dozens of calls per day when I am not out on a speaking tour. Many of them are from LinkedIn. I already have 20 calls lined up for me next week. Seven of them are from LinkedIn.
Your phone can help you earn millions. If you are sending messages back and forth, you are wasting your time. You would not get that many opportunities that way. You have got to reach out and transact business. If people say that they are just "trying to get to know you" or "want to have coffee," do not even bother with them.
4. Write articles
For every 100 views that I get, I am making a sale. That means that if my articles are reaching 1,000 people per week, I have 10 sales. My readers reach out to me regularly and I am able to have meaningful conversations with them. Because people love my articles, they find value in paying for my services.
If you do not know how to write, go ahead and share other peoples' articles. Comment and like as many good articles as possible. When people view your profiles, follow up with them. If you are not doing this, you are not serious about conducting business and creating opportunities for yourself and others.
5. Contribute daily
I saved the best for last. You have to connect with people by making a contribution. Send out endorsements and recommendations. Get serious about following up with people. Be as resourceful as possible. Add value like you never did before. Join groups and share information.
You should be investing one hour per day on LinkedIn. People want to deal with people. When you meet people in person, tell them to add you on LinkedIn. Reach out as much as possible and ask for help. Do not just view other's profiles, say something nice and do something. People need you. Get activated!
Bonus tip: Use email marketing
This is one of the ways that I've earned a fortune. I have thousands of people that I email, which helps me expand my reach. If you're familiar with email marketing, you can import your contacts from LinkedIn and send out newsletters to reach potential clients.
The people who you are looking for you are the same people who are looking for you. LinkedIn gives us the ability to leverage ourselves by meeting new people every day from all over the world. If you want to monetize your LinkedIn experience, find a way to give people value in the most reliable way and you will gain more influence than ever before.
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This article originally appeared on Entrepreneur.com. Minor edits have been done by the Entrepreneur.com.ph editors.
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