With bread being the country’s second staple after rice, the bakery business is one of those ventures that is sure to bring multiple returns with just a minimal investment. By taking the time to learn the craft, you too can start your own bakery business and potentially make good money out of it.
A TICKET TO PROFITS
Take the case of former bus inspector Godofredo Molde, 45, who has pocketed P500,000 in just a year of selling pan de sal. Armed with P150,000 in startup funds and a lot of guts, he took the plunge of starting his own business - and came out on top. He has parlayed his bold investment to foot house repairs and acquire a delivery truck for his growing business.
"I used my P150,000 capital in acquiring the three small pan de sal stores of my friend’s brother, and that included some goodwill money for the recipe and training. I have added another store since," he said.
The revolving daily capital for the four stores, he said, is only P7,000. Molde decided to concentrate on pan de sal because its market is more predictable and the stores only need to stay open from 5 am to 9 am.
One of his stores, sells P6,000 worth of pan de sal daily during weekends, and P4,000 during regular days on the average. According to him, pocketing a cool P2,000 profit is the norm for each of his bakeries.
A PROFITABLE BUSINESS
Ric Pinca, executive director of the Philippine Association of Flour Millers (Pafmil), agrees that indeed “baking is a rewarding and profitable business.”
“Bread is the country's second staple and everyone eats bread. Though consumed mainly as breakfast and snack fare, bread is also taken at lunch, usually as burgers and even dinner time. Bread is a convenience type of food. You don’t have to sit and have a formal dinner just to eat bread. In fast food shops, you may get your bread right at the counter and you even dont have to call a waiter to serve you.”
Bread, he added, may be consumed while walking, riding a bus or even while whiling away time anywhere.
But while the bakery business is a profitable one, Pinca said it is also a demanding profession. Aside from investing money, he said a good amount of time, patience and study is required if one is to put up a successful bakery business.
SET UP YOUR OWN BAKERY
Pinca shared these tips on how you too can start a bakery business from scratch:
1. Study the business
Before you put up a bakery, you must first learn how to bake. Many people make the mistake of putting up a bakery without first knowing how bread is baked. It is not enough that you hired bakers to do the work, you must also know the baking process so that your bakers would not give you a run-around.
A month of training is enough especially if the training program you enroll in has plenty of hands-on activities, meaning you are asked to bake and not just sit and listen and watch the demonstrations. There are a lot of training centers and culinary schools offering baking courses.
But the best baking courses are offered by the flour mills themselves. And more often than not, these courses are offered free of charge to prospective bakers as part of the company's marketing efforts. So get in touch with any of the local flour mills and ask for their training schedules.
2. Look for a good location
A food business like a bakery depends on high human traffic. Look for a location where people congregate like a market, near a school, a bus or jeepney terminal or even a tricycle terminal and put up your bakery there. The people that populate your area are your target customers.