One of the best ways for entrepreneurs to socialize with colleagues, customers, and potential clients is at networking events. Corporate gatherings, conferences, happy hours, and cocktail parties provide an opportunity for you to meet new people and reconnect with old acquaintances.
However, if you have difficulty mingling in a room full of strangers, connecting with other professionals can be a difficult and uncomfortable process.
Related: 9 major networking no-no's
To become a master mingler, employ these tips at the next networking event you attend.
Hone your public speaking skills.
Conversations require just as much speaking ability as a presentation. Practice your skills whenever you can. Take a public speaking class or join a Toastmasters club in your area. When you feel prepared, give presentations at industry meetings or offer to give a guest lecture at a local community college or university.
Start with a handshake.
The type of handshake you extend to a stranger speaks volumes about you and your intentions. As you greet the individual, make eye contact, smile, extend your hand and introduce yourself. This nonverbal communication will help you build rapport before you even say a word.
Win the name game.
Remembering names is an essential skill in conversations. When others hear you say their name, it makes them feel more connected to you. If you've just met someone for the first time, use his name frequently in conversation. When you forget a name, simply extend your hand and say your own name. The other person will most likely introduce himself in return.
Many entrepreneurs use a popular but ineffective approach while networking. Instead of building relationships, they collect and hand out as many business cards as they can. To form professional connections, approach new acquaintances with a genuine interest in their businesses, opinions and hobbies.
Ask a connector for help
A personal introduction is a winning strategy to start conversations at networking events. If you're a first-timer at an event and nervous, ask the host or an influential contact to introduce you to others.
Give a sincere compliment.
Everyone is happy to receive a compliment, even from a new connection. Use what you know about the person to choose the best accolade. It's advisable to compliment someone on his or her business accomplishments or talents.
Use networking events as a way to tithe your social and professional capital. When you start a conversation, ask industry-specific questions. Invite the person to share her opinion and then communicate your perspective. Always be on the lookout for potential partnerships and other business opportunities.
Learn to tell a story.
The best way to form connections in networking conversations is by telling your story. To discover the other person's story, ask the right questions. You could say something like, "Who is a special person in your life who influenced who you are today?" It's a personal question and will help others to open up.