So you just launched your startup. Don’t limit yourself to Facebook and Twitter. Capitalize on the vast array of social networking tools out there for your marketing efforts. Here are others that may prove useful:
[related|post]• Foursquare. Foursquare is a service designed to giving location updates of users. Simply go online (via Web or a mobile device), make a “check in” and then publish your current venue. While not suitable for all types of businesses, Foursquare can help you tap more people since it instantly connects to Facebook and Twitter. When your target customers go to your Facebook fan page or Twitter account and see updates from your location, they’re more likely to drop by and check out your spot if they’re near the area.
• YouTube. With more than 13 million hours of video uploaded in 2010 alone and 100 million views a day, YouTube is the perfect place to upload videos about your company, product, or service, and integrate it into your other social networking accounts. Viral marketing campaigns have also found a home in the video-hosting website, as it grants access to a massive audience and facilitates fast dissemination.