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Renaissance man: Inspiring story of an entrepreneur-turned-yoga enthusiast

This yoga enthusiast believes that passion should be prioritized more than the desire to become rich.
By Johanna D. Poblete |

renaissance_man_2.pngWhen Frank Hoefsmit was 17 years old, he ran away from home.

“I never went back,” he says, paying for his studies by working as a bartender, waiter, copy center attendant, handyman, and photographer’s assistant, among other odd jobs

In 1986, he started a software development company in Belgium, and to manage costs, outsourced work to the Philippines. He later sold that company, settled here permanently, and became a photographer in 2004.

Now 52, Hoefsmit heads Cubepoint Inc., an IT solutions company he started here in 1999, but also shoots for publications and media agencies at his studio, BeVisual Inc.

“I was very lucky, and perhaps adventurous, and never fearful of accepting change. And I’ve been open to whatever opportunities are presented to me,” he says.

Recently, he also invested in ECHOyoga Shala, which opened a new space in Brgy. Poblacion in Makati City, in December.

Hoefsmit, a yoga practitioner since 2009, says ECHOyoga bridges the gap between the yoga studios that offer modern yoga for fitness, and the much stricter yoga institutes teaching traditional yoga.

“Other yoga schools are doing a fantastic job of introducing yoga,” says Hoefsmit, “and there are so many [practitioners] now that want to grow to a much deeper level. Being able to help those people is one part of it.”

He says ECHOyoga Shala is slowly building a community—and hopes to convince corporations to help their employees “become healthier and more productive” by encouraging them to take yoga and meditation classes.

“Our goal is to have a community that’s a sustainable business that can survive financially,” says Hoefsmit. “In none of my businesses have I thought ‘I want to become rich,’ but I’m doing this because I’m loving it, because I know there’s a need for it.”


Photos: Kai Huang

This article was originally published in the July 2014 issue of Entrepreneur magazine. Subscribe to the print or digital version here.  

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