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4 unconventional rules for building a better professional network

Build a network outside of your comfort zone.
By Peter Shankman |

The one thing no one ever mentions about entrepreneurship and growing a company is that, often times, it is lonely as hell. Let me explain.


Everyone has a great story about being an entrepreneur, yet it is rare that you find one who talks about the negatives. I think that is because entrepreneurs are obsessed with what they do, and any inkling that things are not going right is seen as a sign that they are failing. Even though failing is actually a very beneficial thing to do every once in a while (I mean, how else do you learn?), no entrepreneur actively wants to be known as the failing entrepreneur.



But who does a growth-minded entrepreneur talk to? Not only when we are having problems, but also when we are succeeding, when we are stuck in a rut, when we cannot figure out a problem, or when we are simply trapped in our comfort zone and need a swift kick in the ass to get us out of it?


Related: 9 Networking Blunders That Undermine Your Reputation


One important way to get out of your rut and enact the type of growth your company needs it to get a little outside perspective. No matter how smart he or she may be, you cannot rely on the mentor you have had for years and years to magically fix your problems and set you on a course for success. You need to actively seek new ideas that will push you beyond your limits.


Here are four rules I live by when it comes to building a network outside of my comfort zone—even if they seem a little unconventional at first.





1. Ragers = regrets.

Let us start off with some advice that seems counterintuitive, shall we? Skip that late-night networking event, no matter who is going to be there.


When you have two invitations for the same time, and one is another industry drinking mixer, and the other is your bed for eight hours of uninterrupted sleep, do what I call “playing the tape forward.” Tomorrow morning, which invitation will have served you better? More often than not, it is your bed.



I strive to be asleep before 10 pm. Why? Because those who want to own the world start at 5 am or earlier. Which leads me to rule number two.




2. Schedule meetings as early as possible.

Again, this may sound counterintuitive. Who wants to talk shop before they start work?

Short answer: Everyone who matters.



I get up at 4 am during the week. That way, I am out the door in a completely non-rushed way by 4:50 am; at the gym by 5:15 am; worked out, showered, and in the office by 7 am. And I am not the only one.


If you want to know who the real players are in the business world are, try scheduling breakfast meetings with them. They know that the demanding schedule they have will not allow for lunches. Gordon Gekko was right when he said, “Lunch? Aw, come on, Marty. Lunch is for wimps!”


Trade in your burgers and beer for real talk over egg-white omelets and coffee at 7 am.


Related: Questions That Reveal the Personality of Someone You've Just Met




3. Ditch the co-working space, immediately.

While co-working sounds cool, and like it should be fertile ground for fresh new ideas, the reality is that they are hell on your productivity. I once spent a week in an open-style, co-working space and was so amazingly unproductive that I wanted to jump out the window.

Imagine looking up every time someone crossed the floor, or being distracted every five minutes by a mobile phone, or someone’s text, or an argument, or the guy next to you who eats nothing but Cheetos all day. I ponied up the cash for a dedicated private office. If you are really focused on growing your company, you need to be focused.


Now I come in to my office, close my door, and I get into a work zone for six wonderfully uninterrupted hours. When I look up, I can head out, grab some lunch, stretch in the lounge, and meet the other workers in my office. But on my terms.



4. Do not look for one ‘master,’ but many.

Everyone will tell you to have a mentor when starting up and when taking your business to the next level. But one person’s perspective simply is not enough. To truly cultivate new ideas and harness the ones that will drive you forward, you need a team of mentors to rid you of your comfort zone.



That is where Masterminds come in. A mastermind is simply this: a gathering of similarly-minded people (entrepreneurs, for example) who get together every once in a while and talk about what is going on in businesses. It is a level of implied trust, and a level of caring that you do not often get from networking events or through friends. A mastermind helps you break out of your comfort zone, because you are surrounded by people who are going through the exact same issues you are.


Related: 5 Secrets to Creating a Successful Mastermind Event

I remember the first mastermind I ever attended; halfway through I nearly broke down in tears.  I had been running my own companies as an entrepreneur for 15 years, and it all hit me for the first time exactly how much I needed to share, how much I was constantly holding in, and—perhaps most importantly—I had the realization that I was not the only one going through this. Realizing that other entrepreneurs felt the same fears, doubts, and frustrations that I did on a daily basis was incredibly empowering, not to mention massively relieving. That is why I started the ShankMinds mastermind group.



Whatever you do, remember that while your comfort zone is a nice place to visit, nothing ever truly grows there. If you do not remember to keep moving forward, then you are going backwards. And nothing good ever comes to an entrepreneur that is moving backwards.



Copyright © 2016 Entrepreneur Media, Inc. All rights reserved.

This article originally appeared on Minor edits have been done by the editors.


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