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Start 2011 right with the Business Start-up Guide!

The January-February issue features an easy, step-by-step guide on putting up your own business!
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As 2011 rolls in, most Filipinos plan to turn over a new a leaf and with it, finally take a step toward putting up their own business.

In its first issue of the year, Entrepreneur Philippines comes up with an easy step-by-step Business Start-Up Guide. [Learn how to start a home-based business in six steps here]

Giving the aspiring entrepreneurs a detailed instruction guide on perfecting a business concept, making a business plan, doing market research and finally, registering the business.

If you are really serious in becoming your own boss, this issue is perfect for you.

Besides the start-up guide, Entrepreneur Philippines also lists alternative marketplaces that will continue to sprout all over the Metro, giving entrepreneurs a new venue to practice and perfect their skills. Find out which are the hottest seven weekend markets that are making a buzz among consumers.

In 2010, one of the biggest stories in the industry is the acquisition of Jollibee Foods Corp. of the majority stake of Mang Inasal. And to follow up this story, the January-February issue zooms in on the Mang Inasal franchise brand and its humble beginnings at a shopping mall in Iloilo city. Want to build your own Mang Inasal? We give you pointers how to do it.[See four reminders to be an effective one-man company here]

On the other side of the acquisition deal, Entrepreneur Philippines interviews Tony Tan Caktiong, the chief executive officer of Jollibee Foods, the largest and by far the most successful local fastfood brand in the country. [Read about Jollibee and Mang Inasals\\\' purchase deal here]

Julie’s Bakeshop sets its sights to expanding in Southeast Asia this year, further strengthening its position as one of the fastest growing franchise brands in the country. Also, the issue features yogurt brand White Hat and 20 other franchising brands.

The holiday season may be over but Filipinos  will still buy food, making the  food industry one of the most lucrative and sure markets for start-up entrepreneurs.

Four chefs, who have made it big in the country’s food and beverage business are featured in the January-February issue, sharing their stories on how they managed various challenges en route to success.
If you want to read these stories and more, grab a copy now of the January-February issue of Entrepreneur Philippines from your favorite newsstands and bookstores. - Carlo P. Mallo


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