While 99% of the population is going to work every day, trading their time for money...there is a special group of “in the know” people who are waking up to a world of financial potential that most people do not know is possible.
There is a simple blueprint for making money with an online business.
1. Choose a great business idea, then start to build a website that attracts visitors.
Here is a quick tip to come up with a great business idea: Combine one of your ideas/hobbies/skills to find something that you care about and figure out how that can be used to solve another person’s problem.
Create a simple website for pennies using Wordpress or Squarespace that advertises what you do, and/or the product you are offering. You do not need any web or tech skills to make this happen. Both resources have ready-to-install templates. You just need to know how to use the Internet!
Use regular tools (like Facebook, Instagram, a blog, etc.) to start driving people to your website. Nothing secret or tricky here. Just talk to your friends, family, and accessible networks and try to start solving their problems. Identify their pain points and then go about actively solving them. This will help you fine tune your idea.
Direct them to your site to pick up their free piece of value content that you have prepared for them, which is the subject of Step 2.
2: Offer visitors something free in exchange for their email address.
Create free, helpful content and ask visitors for an email address in exchange.
For example, you could offer a free 15-minute consultation, a tutorial video, a downloadable checklist, an infographic, a guide or other types of free content depending on your business and industry. The list is literally endless.
Add these people to an email list and keep building that list over time. Slow but steady wins the race. You can create HUGE results with a very small email list. I know this because I was able to quit my job with a list of about 500 members.
I know what you’re thinking, so let me stress it again—you don’t have to be a “techie” or know any programming! The website can be up and running in a day for a small amount. And you can use an email marketing solution like MailChimp to manage subscribers, send emails, and track results for free.
3. Turn those subscribers into customers by asking them to buy from you via email.
Now it is time to make money.
You can sell whatever you want—a physical or digital product, a course, a service, or even coaching. It is all based on what is interesting to you, and what you think you can help your subscribers with the most.
After delivering a ton of free awesome content for a while (emailing your blog posts, YouTube videos, or whatever else you create), now you have the “right” to sell. Really, this means you have a core audience—no matter how small—who anticipates hearing from you, who reads or consumes your work, and who relates to your message.
This is huge.
These people, your Tribe, actually WANT to buy from you. They are eager for you to produce a real product because they trust you.
This satisfies our innate human instinct for reciprocity—but really it is because they think that what you offer is valuable, and an actual product puts a price to that value.
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This article originally appeared on Entrepreneur.com. Minor edits have been done by the Entrepreneur.com.ph editors.
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