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The birth of a passion

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An advocate of Filipino empowerment, Gutierrez says he is concentrating on small and medium enterprises (SMEs) and nongovernmental organizations (NGOs) in his efforts to spread the website gospel. He believes that despite all the noise about how the economy is going bad, there is still a lot of room for entrepreneurs. “Now is the best time to get into business,” he says.

But the problem, he says, is that most Filipino entrepreneurs are intimidated by technology or are unaware of how it could work for them. Thus, being content to do business with no website at all or with poorly designed ones, they simply could not compete internationally.

Gutierrez relies solely on word-of-mouth and Internet forums to promote his services; indeed, he says that he makes his attractive Web designs and service “the motor of his marketing.” He used to put up ads in newspapers, but realized later on that “you have to practice what you preach.” Since then, he has principally relied on Internet marketing.


In addition to Web design and website maintenance, 168 Media Creative offers graphic design services for brochures, calling cards, letterheads, and other visual requirements. Gutierrez also assists clients in producing multimedia presentations.

He consistently maintains rates lower than those of other designers, relying more on the bigger business volumes that this strategy generates for his company. Even with the success he enjoys, Gutierrez says he considers his business to be a “freelance gig company in the making.”

Making websites more user-friendly

Building and maintaining websites can be as easy as updating your Multiply account, says Errole Gutierrez of 168 Media Creative.

He explains that with the more user-friendly websites he creates, all the site owner has to do is to log on to the system, then upload his content to the website himself. “With HTML, when you update the site you have to rewrite the whole code,“ he says. “That means your site will be down for quite sometime. With the Joomla Content Management System (CMS), however, updating only takes a while and you can do it yourself.”


Gutierrez says that making a website using CMS takes anywhere between a week to a month and a half. Depending on what features need to be incorporated into the site, he offers a choice of four packages: budget, intermediate, large, and e-commerce. The price could be as low as P15,000 for budget to P45,000 for e-commerce.

Among the features that a client has the option of including in his company’s website are photo and video galleries, animation, e-mail hosting, secure payment systems, and a virtual shopping cart.

ERROLE GUTIERREZ: ‘Now is the best time to get into business’

Unit 1208 Cityland Megaplaza,
ADB Ave. Cor Garnet Rd. Ortigas
Center, Pasig City
Mobile: 0918-464491
Telephone: (02) 357-9920

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