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The importance of business websites

No one can underestimate the power of a business' online site. Having its own website can help any enterprise compete more aggressively with rivals, communicate better with customers, and generate greater income. At the same time, maintaining a site is a good and inexpensive way to advertise one's own business.
By International Institute of Digital Marketing |
The importance of business websites

Two billion people—that’s the approximate number of people worldwide which has access to the World Wide Web, according to 2011 figures.

In the US, an average American spends 27 hours per month online using desktop PC, reports Nielsen last February. While TV is still the top screen at 133 hours monthly usage, smartphone using browser/apps is fast catching up with 34 hours monthly usage.

No matter what your business is, you can’t ignore these consumer trends.

“To be a part of that community and show that you are interested in serving them, you need to be on the WWW for them,” writes Net101, an online marketing resource. “You know your competitors will.”

Online 24/7

Simply put, your business website is your online office open 24 hours to the world. Net101 stresses its importance to network, to make business information available, and more importantly, to serve customers.

While making business information available is one of the most important ways to serve your customers, Net101 says good service doesn’t stop there: the business can even, for instance, provide downloadable application forms, or check for stock availability through online database.

“Internet has created a new economy, which by its explosive growth and sheer size already changed our perception of traditional way of doing business,” writes Brian Platz, an internet consultant of

Putting balance


The internet is a great equalizer: it’s not just the big companies, either from the traditional brick-and-mortar ones to e-commerce giants like Amazon and eBay, which have the power to dominate the online world.

“Many small and mid-size companies managed to build online businesses quite profitably,” adds Platz. “In fact, studies show small and mid-size companies will be the main growth force of e-commerce in the coming years.”

Why? says putting up and keeping a business website is an inexpensive way to advertise your business, products, and services.  It can also offer many ways to save money by automating several functions like saving space for inventory via coursing order from the original supplier.

Reliable market analysis

A  business website can also provide invaluable market research data and analysis.

“Instant feedback from your customers and clients helps you improve your products and services with greater speed,” emphasizes “You can analyze data to carry out improvements or follow a more aggressive marketing strategy.”

To learn more about What Works in Websites, visit or call 927 0096 / 0928 506 5382.



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