A would-be entrepreneur often starts with a great idea popping in his brain. He sees the idea very clearly in his mind and feels the urgency of translating the idea into reality. Depending on his passion for the concept, he could even taste the sweet success that his idea would bring.
Then it becomes apparent that he would have to put into motion a series of actions and events that would lead to his success. He could react to this realization in two ways: amuse himself thinking that all he has are mere ideas, or make a decision to act and see if his idea is not just in his mind, but also in reality. The former is simply a dreamer, and the latter, an entrepreneur.
“Success seems to be connected with action. Successful people keep moving. They make mistakes, but they don’t quit,” says Conrad Hilton, founder of the Hilton Hotels chain. There’s the rub: It’s not how big or small you think your idea is but what you do with it, and how you deal with yourself as you go about turning your idea into your reality.
How do you go about turning your ideas into gold? Do you go out and tell the next person you meet on the street? Do you call your best bud over the phone? Or do you take out a pen and a piece of paper and start writing the heck out of your mind about that grand design in your head? Time’s up!
First things first: Keep in mind that your ideas will turn into dust if you don’t put them into writing. How come? For the simple reason that writing about it gives a physical presence—letters in ink on paper. Your idea is now real because it is already taking up space.
Psychologically, this also gives you perspective. But that’s enough space we are going to give to time-space mumbo-jumbo. It’s time to tell you how to put this business idea into writing.
This exercise will give you the opportunity to focus and plan what you need to do to turn these ideas into your dream business. Having a well-written business plan will also allow you to seek and engage investors who could give you that much needed funding to jumpstart your business.