th images menu user export search eye clock list list2 arrow-left untitled twitter facebook googleplus instagram cross photos entrep-logo-svg

Using trademarks for your business

You can choose whether to use the same trademark for different products
By |

After registering your company trademark, it will be up to your marketing strategy whether you will  use the same trademark for all your products or use a different trademark for each product line.

 

Different trademarks may be used for the different products lines of a company. Extending an existing brand to new products  enables the new product to benefit from the image and reputation of the mark.

 

Take note that using a new trademark for a new product line might also be a better option and allow the company to target the new product to a specific customer group or to create a specific image for the new product line. Ultimately, it will all depend on your strategy.

 

Below are three types of trademarks according to the Intellectual Property Office of the Philippines:

 

a. Service marks

 

These are used to distinguish certain services as those provided by a certain enterprise

 

b. Collective marks

 

These are used to distinguish goods or services produced or provided by members of an association

 

c. Well-known marks

 

These are considered to be well-known in the market and as a result benefit from stronger protection.

 

For more information on registering your trademark in the Philippines, check out the Intellectual Property Center web site at www.ipophil.gov.ph

Latest Articles

Close