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Website building 101

Why is it important for businesses to create and maintain their own websites? Find out how you can make your online site an effective tool for your business.
By International Institute of Digital Marketing |
Website building 101

If you are an entrepreneur with small- to medium-scale business and you still don’t have a website to promote it, do not fret; you are not alone. According to Google stats, 63% of small businesses in the US do not have a website at all.

Considering stats from the same study, you are missing a lot or missing the ship since 97% of American online consumers use online media when researching products and services even if the purchases were done offline—a behavior that is exponentially spreading in the country.

So why should you consider building a website of your own?

First, think of it as your digital business shop open 24/7, providing your customer with all essential information that can eventually lead to a purchase online or offline.

It can post information such as your store location and shop hours, contact details, your list of products and services, your customers’ testimonials that establish your credibility, and your most current product offers and promotion.

According to Google, these data will help connect you with customers even if your business is the smallest and most localized one.   

Once you have decided on building your website, you must have a clear idea on how much you will spend (budget), how comfortable you are with computer (DIY or outsourced), or how often will you update your content (blog or other types of websites that may fit your company more perfectly).

International Institute of Digital Marketer (IIDM) identifies the basic five types of online sites for small businesses. These are dedicated sales or lead generation page (comes with promotion or call to action), single opt-in page (similar to dedicated sales but simplified), brochure site (should answer FAQs about you and your products), microsite (usually a supplementary site during campaign), and mobile websites (sites that run in smartphones and tablets).

Whatever it is you decided on, it’s important to note that the current trend in website design is for responsive website—or a site that runs seamlessly across all devices and screen.

To learn more about website building and its elements, enroll in What Works in Websites of the Certified Digital Marketer Program. Log on to or call 0928 506 5382 / 927 0096 for more details!



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