Drawing on street walls and lampposts is still considered vandalism in the Philippines, but a group of young artists are making big bucks by bringing their street art to the corporate world.
[related|post]Consisting of 11 young graphic designers, Web developers, and writers, WeeWillDoodle! has been making waves by applying its unique form of doodles to companies and art fairs looking for an edgy and youthful feel for their products.
A HOBBY TAKES A BUSINESS TURN
Cofounder Paolo Ferrer, who admits being surprised by the group’s new-found popularity, says that the group was formed simply as a way of letting off steam with friends after a hard day’s work.
“We started doodling as a group around April 2007,” he recalls. “Our first collaborations were done on cartolina and bond paper. We passed pieces of paper around in the office while taking a break from our hectic schedules, and gradually that piece of paper became bigger and bigger. I guess everyone knows the feeling of bliss that comes over you once you get lost in a doodle that you’re making at the back of your school notebooks.”
Ferrer describes how their big break came: “A friend, Nelz Yumul, had an art exhibit in May 2007 and he had the wild idea of including our doodles as ‘fillers’ for his solo show. People reacted positively to our doodles, and before we knew it, we already had a group exhibit in the works ourselves. We called it ‘WeeWillDoodle!’. It was supposed to be only a one-time thing—an ‘art fling’ for many of us who were not deeply into the local art scene.”
But the exhibit generated such a healthy buzz that corporate sponsors and clients were soon knocking on WeeWillDoodle!’s doors.
Says Ferrer: “I think people can relate to our work because it’s all hand-drawn using mostly stuff you can get at National Book Store or 7-11 [the convenience store chain]. It’s not a cold computer-generated image. There’s an honest, human element to the work that makes it fresh to people who are bombarded by visuals made with the use of Adobe Photoshop or Adobe Illustrator.”