You wouldn't ever get on a plane with a pilot who doesn’t have a flight plan, so how can you go to work without a business plan?
You need a plan, and it shouldn’t be an annual plan—it should be monthly, says Jordan Zimmerman, founder and Chairman of Zimmerman Advertising. In this edition of AskJZ, he suggests you think of every month as a year. Then at the end of the 30 days, you can assess and reassess where you are and where you are going.
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