You can drum up your presence by announcing it in your social media channels: Facebook, Twitter, Instagram, and LinkedIn. But how do you expect people NOT in your network to find you?
Search Engine Optimization (SEO), one of the oldest tricks in the digital marketer’s tricks, can do just that. It is the process of affecting the visibility of a website or a web page in a search engine's ‘natural’ or unpaid (‘organic’) search results.
In general, what the SEO does is to make your site not only visible or searchable to popular web crawlers like Google, Yahoo, or Bing but it also pushes your site’s visibility to other kinds of search, including image search, local search, video search (yes, YouTube is a popular search engine, too), academic search, news search, and industry-specific vertical search engines.
Of course, as an entrepreneur, when people search about the products or services that your brand offers, you want Google or Yahoo to put you in the first three pages of the search results. In fact, if you learn that 75% of search engine users don’t bother looking at page one, the pressure turns on.
What‘s even more baffling is when you learn about the concept of how search engine like Google works and how it continuously redefines search parameters.
What does this mean? If you are lucky enough to put your new site on Google’s page one hits because of the initial high traffic and your self-promotion (which Google’s algorithm picked up) in your social media during your first month of launch, it doesn’t mean you will be on page one for the next six months.
A good SEO expert understands this process and keeps up with the latest trends and techniques to ensure his or her clients stay on top and keep their rank by making necessary changes and updates.
Be more visible in the digital landscape! Learn about SEO and other display and search advertising strategies with the Digital Media Planning Specialist Track. Visit http://www.bit.ly/1mmvs92 or call 9270096 / 09285065382 for more details!