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Why starting a business is like getting married

Before you plunge into business, make sure you have these four Cs down pat.
By Ieth Inolino |

Starting a business is like getting married—you have to know what you’re getting into. Here’s how to make a perfect match in profit heaven, marked by these four C’s:

 

COMPATIBILITY

Just as you look for something in common with your future mate, your business should be something you are genuinely interested in. For Stephanie Oca, that was a business that had something to do with weddings, a big industry in its own right. With the help of her mentors Lex Ledesma and Troy Monsod of The One School, Oca built a unique idea in line with her love for weddings—The Marriage Bible.

 

“When Catholics or Christians are in need of guidance, they usually open up the Bible. I want The Marriage Bible to be the go-to book of married couples when they are in search of guidance,” shares Stephanie, the winner of the 2011 Entrepreneur Student Challenge business plan competition.

 

Specifically made for newlyweds, The Marriage Bible is a coffee table book where family and friends of the couple write them tips and advice for marriage situations, like moving in together, settling arguments, or having children. “Although there are self-help books that may be bought out there, the Marriage Bible is personalized, and the advice is especially written with the couple in mind,” she says.

 

CHALLENGES

Like in any relationship, entrepreneurship has its own set of challenges. To succeed, couples and entrepreneurs alike have to overcome these bumps on the road.

 

With design and graphic art being important elements of the business, Stephanie admits that getting her ideas across and communicating with the graphic artist could pose some difficulties. “In order to avoid this, I need to be very specific with how I want the layout to look and how I want the final product to be,” she relates. Although she’s a one-person company at the moment, she intends to hire artists to help her create the layouts needed for her products.

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