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News and Events

IDC says PH healthcare IT spending to hit $60 million in 2019

Mobility solutions, tele-health, and customer relations management solutions will be in demand, International Data Corporation says.

HOSPITAL HARDWARE. Public hospitals will remain focused on developing hardware infrastructure, as the government is keen on making public health services more accessible. Photo from ThinkstockManila, Philippines – Healthcare IT (information technology) spending in the Philippines will boom between 2016 and 2019, ...

by Entrepreneur Staff  | February 22, 2016 09:00:00
Startup Tips

4 reasons you are lucky that angry customer is yelling at you

Negative feedback is not detrimental to the success of your business.

�It doesn't take much to find a customer who was dissatisfied with your service. Someone who simply does not like how you serve customers. Someone who maybe hates your guts�but won't bother saying it to your face. Say hello to the secret ...

by Rohan Ayyar and Rohan Ayyar  | May 23, 2015 06:00:00
Run & Grow

Head start: Laundry franchise develops its own CRM software

Suds Laundry has gone digital by developing and using its own software that tracks preferences of its customers.

Caloy Ang and wife Charmaine set up Suds Laundry and Dry Cleaning in 2003 to get out of the rat race. “We were looking for something that’s a need and not a fad, and something that’s not too technical for new entrepreneurs,” ...

by Ieth Inolino  | May 15, 2015 11:00:00
Startup Tips

Banking on customer loyalty

How should your business use customer loyalty as a marketing strategy? Learn some insights here.

In a recent Loyalty Conference in Manila, a leading customer loyalty expert identified key points why customer loyalty programs fail.Mike Atkins, chairman of Customer Strategy Network, cited lack of strategy, no targeted bonuses, no dialogue with members, weak or no soft benefits, ...

by International Institute of Digital Marketing  | January 09, 2015 05:00:00

How to win in the 'Age of the Customer'

Modern businesses should not just deliver their products and services; those must also deliver amazing customer experiences. What should you do and what technology should you adopt to make your business remain competitive in this 'Age of the Customer'?

by James Humarang  | December 10, 2014 02:00:00
Startup Tips

Keep customers, win brand ambassadors

As most managers and business owners should know, it is costlier to win new customers than to retain existing ones. That is why it is important to turn a business' personnel as brand ambassadors.

Around 67% of the company’s customers are lost because of little or no contact, indifference, and lack of caring attitude from the company’s sales force or staff. This is according to Lawrence Villegas, director for Digital Customer Relationship Management (CRM) of Arc ...

by International Institute of Digital Marketing  | October 03, 2014 11:00:00