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News and Events

Coca-Cola Is 'In Talks' to Make Marijuana-Infused Drinks

They're the latest beverage company to tap into the surging demand

It seems that, soon enough, Coke really will be "it."The Atlanta-based beverage giant revealed that it's in "serious talks" with Canadian marijuana producer Aurora Cannabis to develop cannabis-infused drinks as sales of traditional products continue to slow. The area of interest is CBDs, the non-psychoactive ingredient in marijuana that helps ...

by Patrick Carone  | September 19, 2018 06:00:00
News and Events

Coca-Cola FEMSA to Sell PH Operations Back to Coca-Cola Company

Company cites "recent changes to the beverage market in the Philippines"

Coca-Cola FEMSA, the franchise bottler of Coca-Cola products in the Philippines, will sell its majority stake in its bottling operations in the country back to the Atlanta-based The Coca-Cola Company (TCCC).In an e-mail message to its employees, Coca-Cola FEMSA Asia Division Director ...

by Paul John Caña  | August 17, 2018 08:00:00
News and Events

Kobe Bryant's $6-M Bet on Sports Drink Grows to $200-M in 4 Years as Coke Acquires Stake

The basketball legend is also a savvy investor as his placement soars 33-fold

With just one investment, Kobe Bryant’s $6 million grew 33-fold in four years to approximately $200 million on August 14, Tuesday.Global manufacturer of non-alcoholic beverages The Coca-Cola Company announced that they have firmed up an agreement to acquire a minority stake in ...

by Pauline Macaraeg  | August 17, 2018 01:00:00
News and Events

The best way to make an ad is not to make an ad: Lessons from the YouTube Leaderboard

Local ads dominate all top 10 slots in the PH Leaderboard for ads

Local flavor and creativity in the digital video space dominated the latest YouTube Ad Leaderboard, which features video advertisements for the latter half of 2017.Brands showcased different approaches to inspiring Filipino audiences and holding their attention. According to Gabby Roxas, country marketing ...

by Nicai de Guzman  | May 12, 2018 09:00:00
News and Events

Warren Buffett's Face Will Be on Cherry Cokes in China

It seems like a dream come true for the billionaire investor

Coca-Cola introduced its Cherry flavor to the Chinese market on March 10, but get this: its cans are adorned with billionaire Warren Buffett’s face.From aspiring investors to everyday people, Buffett’s popularity in China is widespread and Coke is using it to its advantage. ...

by Rose Leadem  | April 07, 2017 12:00:00
News and Events

What are the most viewed Christmas ads online in 2016?

You might have shed a tear or two at these holiday ads

Commercial advertisements, while meant to sell a product or service, also have the power to tell stories that can sometimes tug at the heartstrings of even the most jaded consumers.This Christmas, some brands once again injected the spirit of the yuletide season ...

by Elyssa Christine Lopez  | December 31, 2016 11:00:00
Business Ideas

The hall of fame of holiday marketing campaigns (Infographic)

Be inspired to craft your own memorable retail messaging this year

The holidays signal a change in consumer behavior. Buying increases near parallel with a little R&R and family time. This means more people are watching –– just like Santa does all year –– to see which ads strike their festive chord.Holiday marketing campaigns ...

by Tracey Wallace  | October 30, 2016 07:00:00
Run & Grow

Coca-Cola and the journey of a bottle

Here's the story behind every bottle of this world-famous soft drink.

JOURNEY OF A BOTTLE. Coca-Cola FEMSA Philippines lets us in on what goes into every bottle of their world-famous soft drink. Ever wonder what goes on behind every bottle of Coca-Cola you drink?Coca-Cola FEMSA Philippines lets in inside two of its manufacturing ...

by Toni Antiporda  | April 17, 2016 05:00:00
Startup Tips

Here's how these 3 huge brands kill it on social media

Follow these brand accounts, emulate their more successful fan and follower engagement tactics.

In 2015, eMarketer predicted brands would spend as much as $24 billion on advertising through social media. By 2017, eMarketer estimates that figure will reach $36 billion.A more recent report by Duke University’s Fuqua School of Business found chief marketing officers are indeed increasing their investment ...

by Eric Samson  | March 09, 2016 03:00:00
Business Ideas

Branding 101

In a cluttered market, brand management is key.

One of the most important assets of a company is its brand, especially in today’s market where there are numerous choices for consumers. A brand is basically a symbol or design or a combination of both that distinguishes your product from that ...

by Kendrick Go  | March 14, 2013 02:00:00
Business Ideas

Bottle caps recycled into eye-catching billboards

Three billboards made of bottle caps were unveiled this month.

Remember when a plant billboard mysteriously grew out of nowhere along EDSA last year? Well, prepare to be amazed again as this time an entire billboard made out Coca-Cola crowns has risen up the highway.This month, in line with its 100th anniversary ...

January 26, 2012 05:00:00
Business Ideas

10 most valuable global brands in 2011

Let these be your business inspiration

Apple is now the most valuable brand in the world, says a study made by BrandZ, a brand equity and research firm.After Apple, valued at $153.3 billion, replaced 2010\\\'s leader, Google, which fell to second place. Other leading names in BrandZ\\\'s Top ...

by Carlo P. Mallo  | May 10, 2011 02:00:00