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News and Events

The best way to make an ad is not to make an ad: Lessons from the YouTube Leaderboard

Local ads dominate all top 10 slots in the PH Leaderboard for ads

Local flavor and creativity in the digital video space dominated the latest YouTube Ad Leaderboard, which features video advertisements for the latter half of 2017.Brands showcased different approaches to inspiring Filipino audiences and holding their attention. According to Gabby Roxas, country marketing ...

by Nicai de Guzman  | May 12, 2018 09:00:00
News and Events

What are the most viewed Christmas ads online in 2016?

You might have shed a tear or two at these holiday ads

Commercial advertisements, while meant to sell a product or service, also have the power to tell stories that can sometimes tug at the heartstrings of even the most jaded consumers.This Christmas, some brands once again injected the spirit of the yuletide season ...

by Elyssa Christine Lopez  | December 31, 2016 11:00:00
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