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Startup Tips

5 Benefits of Creating a Facebook Group for Your Business

How to make an impact on Facebook without an advertising budget.

Many entrepreneurs create a Facebook page for their business, expecting it to be a goldmine of engagement, referral traffic and sales. Unfortunately, most business pages fail and turn into a dead zone. To make pages work, you need to run paid ads, placing them ...

by Jonathan Long  | October 21, 2018 09:00:00
News and Events

How Much Do Filipinos Plan to Spend this Holiday Season?

Mobile shoppers are likely to splurge more, according to a survey conducted by Facebook Philippines

Facebook Philippines Country Director John Rubio said Filipinos use the social media platform more heavily during the Christmas season. It seems Filipinos are checking their Facebook accounts to shop, more than to reach out to loved ones during the holiday season.A study commissioned ...

by Elyssa Christine Lopez  | October 12, 2018 08:00:00
Run & Grow

5 Examples of Small Businesses Using Facebook Advertising

Facebook Ads are incredibly helpful tools when growing your business

As a small business owner, you might be shying away from paid online advertising in fear of it taking a large chunk out of your budget. Facebook, however, provides a business tool for companies of every size and industry, with no minimum ...

by Kimberly De Silva  | April 28, 2018 12:00:00
Run & Grow

Stop Paying Attention to Likes and Shares and Track This Instead

The problem with vanity metrics is they don't actually lead you to more sales

Over the past decade, there has been a dramatic shift in how brands are able to effectively market to consumers. It's hard to imagine that over this 10-year time period, digital marketing has gone from its infancy to accounting for an average 41 percent of ...

by Kelly Springs-Kelley  | April 09, 2018 02:00:00
Startup Tips

How Facebook Is Helping Pinoys Grow Their Business Internationally

Even SMEs can now connect with consumers abroad

In today's mobile economy, businesses around the world have an opportunity to connect with new customers, especially through social media. Over 1.2 billion people are on Facebook alone, making it possible for one small business in one country to reach a massive ...

by Nicai de Guzman  | December 12, 2017 02:00:00
Run & Grow

How Facebook's Latest Feature Can Help Your Business

It highlights the importance of user experience and website speed

Facebook is rolling out a new feature to position itself as a one-stop shop for all your digital needs. The new feature will allow users to find free Wi-Fi spots in their proximity.The need for such a feature is apparent in both ...

by Lesya Liu  | July 12, 2017 12:00:00
Startup Tips

4 Unknown Facebook Features Your Business is Missing

These powerful tools can take your Facebook marketing to the next level

Facebook has hundreds of features built into its platform to help small businesses thrive. However, if you’re like most entrepreneurs, you’re only taking advantage of a few of them.With Facebook’s audience surpassing 1.8 billion active monthly users, it’s become a critical piece ...

by Katherine Sullivan  | May 12, 2017 01:00:00
Run & Grow

3 Tips To Grow Your Brand Using Facebook

Find the marketing groove for your brand on this champion social platform

Facebook is the choice of many startups and individual marketers who begin their online journey in business. Rightly so, as Facebook is the most popular social network on the planet, and many people call this network home. This is why it’s such a great ...

by Wade Harman  | May 08, 2017 12:00:00
News and Events

How Facebook and Instagram Are Helping Small Businesses

The social media giants are providing DIY solutions to make ads and creatives more mobile-ready

Facebook believes that when small businesses succeed, new communities thrive. The world’s biggest social media platform, as well as its photo-sharing subsidiary Instagram, want to help small and medium businesses come up with a strong mobile strategy in an increasingly mobile-first world.According ...

by Nicai de Guzman  | April 27, 2017 11:00:00
Startup Tips

Want to Become a Digital Marketing Expert? Here is How to Get Started

Digital marketing is a moving target that is constantly evolving, making it more difficult for new comers to learn the art

 Q: How do you suggest getting started in a career in digital marketing?A: Digital marketing is a moving target that is constantly evolving, making it more and more difficult for new comers to learn the art.It’s this challenge that actually excites me about digital ...

by Sujan Patel  | February 08, 2017 06:00:00
Run & Grow

Expert Strategies to Make Facebook Worth Your Time

Make sure you know what's working

A: Facebook “pages” -- which are for organizations, as opposed to “profiles” for people -- can be confusing for entrepreneurs. That’s understandable: You’ve spent years building a following, panning for likes and creating posts to entice your customers, but you don’t actually own any of ...

by Entrepreneur US Staff  | January 18, 2017 12:00:00
Run & Grow

10 Facts You Didn't Know About Facebook Advertising

What works today may not work tomorrow

Facebook ads are one of the trendiest online advertising tools because of their wide reach and relatively low cost. However, right when people believe they have figured it out, Facebook is going to surprise them with something they didn’t know and that ...

by Rocco Baldassarre  | January 10, 2017 12:00:00
Run & Grow

10 Free Apps That Can Help Your Business Succeed This Coming Year

You spend so much time looking at your phone, you might as well use it to increase productivity

Starting a business is one thing; sustaining it is quite another. Every day brings with it new challenges that all entrepreneurs must face and conquer if they want to grow. Luckily, there are apps out there designed to lessen the stress out ...

by Entrepreneur Staff  | December 26, 2016 10:00:00