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Franchising

Homegrown Restaurant Brands You Can Franchise

We round up some of the most iconic restaurant brands you can run as your own

Running your own restaurant is no easy feat. It’s costly, can be extremely competitive and ridden with risks that can turn scandalous if not handled properly. The pressure to serve food that can be valuable to people’s time and money, in an ...

by Elyssa Christine Lopez for Esquire Philippines  | March 01, 2019 08:00:00
News and Events

SM in Talks to Buy Goldilocks Minority Stake Months After Backing Out of Acquisition Deal

The conglomerate is eyeing to buy a 34% stake in the country's largest bakeshop chain

Listed retail and real estate conglomerate SM Investments Corp. is in talks to acquire a 34-percent stake in bakeshop and restaurant chain Goldilocks Bakeshop Inc., according to a report by the Philippine Daily Inquirer.“A spokesperson from SM confirmed to the Inquirer that ...

by Lorenzo Kyle Subido  | August 13, 2018 12:00:00
Run & Grow

Are You Guilty of Having the Goldilocks Syndrome?

Trying to be all things to all people is not your smartest move. Here's what you should do instead

When we talk about the "Goldilocks Syndrome," we're referring of course to the familiar fairy tale in which the little girl Goldilocks breaks into the home of the three bears and decides that one bowl of porridge is too hot, another too cold ...

by Doug and Polly White  | April 01, 2018 02:00:00
News and Events

Why Did SM Withdraw Its Bid to Take Over Goldilocks Bakeshop?

This comes less than a month after the Philippine Competition Commission approved the takeover

SM Group’s property and retailing unit SM Retail Inc. has withdrawn its acquisition bid over bakeshop and restaurant chain Goldilocks Bakeshop Inc. on Thursday, February 1.“Regarding the proposed acquisition by SM Retail of Goldilocks, both SM and Goldilocks have jointly agreed not ...

by Pauline Macaraeg  | February 01, 2018 03:00:00
News and Events

Now that Sy Family Owns Goldilocks, Will Red Ribbon and Other Bakery Chains Have a Fighting Chance in SM Malls?

SM Group vows fair treatment of Goldilocks’ rivals but regulators will keep watch for 5 years to make sure

The Philippine Competition Commission (PCC) has approved the takeover by SM Retail Inc. (SMRI), a unit of the property and retailing giant SM Group, of bakeshop and restaurant chain Goldilocks Bakeshop Inc., the government agency announced in a statement issued January 9.The ...

by Elyssa Christine Lopez  | January 10, 2018 06:00:00
News and Events

Goldilocks Vs Red Ribbon: Who's Winning the Battle of the Cake Makers?

The potential entry of the SM Group into Goldilocks could heat up competition even more

A celebration of any momentous occasion, from birthdays to weddings, is incomplete without cake. In the Philippines, two brands come to mind when serving celebration cakes on the dining table, Goldilocks Bakeshop and Red Ribbon.It may now seem like the two bakeshop ...

by Elyssa Christine Lopez  | September 18, 2017 09:00:00
Franchising

FranchiseTalk: 8 Filipino franchises that have gone global

These global franchise brands make us proud to be Pinoy

The Philippines is home to more than 1,500 franchise brands. On average, they can earn up to US$ 11 billion in combined annual sales. No wonder the Philippines is now also recognized as "the franchise development hub of Asia," home to unique ...

by Sam Christopher Lim  | October 28, 2016 10:00:00
Run & Grow

How to build an iconic brand (Part 5)

Embed your products to the Filipinos’ lifestyle, like how Goldilocks made its products a favorite pasalubong.

This is the last part on our series on iconic brands. Check parts 1, 2, 3, 4 to learn more about these icons.When Goldilocks first opened in 1966, there was very little competition. Its founders—sisters Milagros and Clarita Leelin, and their sister-in-law ...

by Johanna Poblete  | April 20, 2016 06:00:00
Business Ideas

Expanding a food brand through a recipe book

Goldilocks launches first bakebook.

Through the years, Goldilocks, the Philippines’ number one bakeshop, has been creating one sweet moment after another. Goldilocks’ signature bakeshop favorites, such as fluffy mamon cheesy ensaymada, ever-soft chiffon cake slices classic polvoron and mocha roll, among many others, continue to please ...

by Entrepreneur Staff  | November 16, 2011 03:00:00
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