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News and Events

Bigger and ”?"Instagrammable” Stores Driving Greenwich To Growth

Franchise the homegrown pizza-and-pasta brand for a minimum fee of Php1 million per store

Greenwich started the transformation of its stores in 2014. About half of itsover 1,000 stores today bear this new lookIf you’ve visited a Greenwich Pizza restaurant recently, you may have noticed it doesn’t look quite like it used to. The pizza-and-pasta subsidiary ...

by Paul John Caña  | October 16, 2017 04:00:00

FranchiseTalk: Pizza brands continue global expansion

Pizza favorites Shakey’s, Yellow Cab and Project Pie target growth in various regions

Thanks to the Italian diaspora, Italian cuisine has gained wide acceptance all over the world. While it's hard to turn down a plate full of pasta, it's even much harder to turn down a slice of pizza. (Recently, it's even been found ...

by Sam Christopher Lim  | September 28, 2016 08:00:00
Run & Grow

Brand makeovers: Making an old brand look good as new

Greenwich, Chowking, The Round Table are some brands that benefitted from touch-ups

Everyone loves a good comeback story. It’s rare, but an entrepreneur could decide to revitalize a dormant brand to appeal to a nostalgic target audience, reintroduce it to a new generation, and even emerge in a better business position than before.Periodic touch-ups ...

by Gabriel A. Magno  | August 15, 2016 04:00:00

Greenwich to add more stores

Pizza and pasta restaurant eyes expansion via franchised-owned and company-owned outlets

Pizza and pasta restaurant chain Greenwich is set to open more stores, both franchise-owned and company-owned, before the end of the year. [Read about Greenwich and other best homegrown franchises awardee in 2007 here]Ariel Fermin, Greenwich president, said the five franchise-owned and ...

August 13, 2010 05:00:00
Business Ideas

The Greenwich Story: How rebranding helped this pizza chain

From a small pizza restaurant in Greenhills, Greenwich becomes synonymous to pizza in the Philippines

Back in the 1970s, Greenwich was just a little known pizza restaurant in Greenhills.And when it first opened its oven, Greenwich only served  the usual pizza flavors -- Hawaiian and Pepperoni.But this changed after fast food heavyweight Jollibee Foods Corp. acquired Greenwich ...

August 04, 2010 02:00:00