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News and Events

Summit Media wins two Spark Awards

Summit Media, the publishing company that operates, has bagged two important awards from the Spark Awards for Media Excellence, which was recently held in Singapore. This comes as another affirmation of the firm's excellence in producing ad content.

Summit Media, a leading multi-platform content provider in the Philippines, won in two categories at the Spark Awards for Media Excellence held at the Westin Hotel in Singapore last August 28.Summit Media Creative Solutions won silver in the Best Creative Team category, ...

by Press Release  | September 03, 2014 06:00:00
FirstDibs in Marketing for Entrepreneurs

Clearing marketing misunderstandings

It is always effective to come clean whenever there is a marketing crisis, like an ad campaign that goes unexpectedly awry. Most consumers usually sympathize with businesses that are honest enough to admit shortcomings.

Dear Amor,I’m pretty sure you saw the whole fiasco that unfolded in the Internet recently, involving a tourism video that didn’t resonate well with its audience.Despite the Internet’s reaction, I’m pretty sure everything was done in good faith. Meaning, the producer commissioned ...

by Amor Maclang  | April 16, 2014 12:20:00