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News and Events

Zomato introduces ads on the mobile app, doubles consumer reach for merchants

Restaurant discovery app Zomato has recently introduced ads into its service after it doubled its consumer reach for its merchants.

by Press Release  | December 02, 2014 07:00:00
Business Ideas

Pocket-friendly alternative advertising ideas

Alternative media are delivering as much buzz.

Mainstream advertising has long been viewed as unkind to startup ventures, as its high advertising rates literally price the fledgling advertisers out of the market. Thankfully for startup SMEs, however, there are now three alternative advertising models to help them compete with ...

by Rafael Santos  | April 20, 2012 10:00:00
Business Ideas

How to patch a public relations slip

The key is to addressing the issue quickly in mainstream and social media

The main sales pitch of brands is its advertisement. But what do you do when the ad says something that the brand didn\\\'t wish to say?Over the weekend, Nivea, a skin care brand unveiled its new ad which immediately became an online ...

by Carlo P. Mallo  | August 22, 2011 11:00:00
Business Ideas

Ad spending grows in Asia Pacific

Research firm Nielsen reports that ad spending continues to rise in Asia

Ad spending in all countries in the Asia Pacific region continues to gain momentum in the  first three quarters of the year, research firm Nielsen reports.“Several Asian economies have been tackling rising inflation and introducing a tightening of stimulus spending, including China, ...

December 16, 2010 06:00:00