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Business Ideas

How do search ads work?

Online advertising is effective for small business as well.

If you are an aspiring entrepreneur, why should you consider advertising online? The potential for reaching your target customer is easier online. People are increasingly logging in to search about what they want to buy before purchasing it in a store.Online ads ...

August 09, 2012 04:00:00
Business Ideas

Guide for the first-time online advertiser

Don\\\'t forget to include relevant keyword variations such as colloquial terms, plurals, alternate spellings and synonyms.

The internet is increasingly the first stop of information for people looking to purchase anything for furniture to refrigerators, cars or even clothes. Research shows that in the Asia-Pacific region alone, around 65 percent of consumers surveyed conducted research online before purchasing ...

June 15, 2012 02:00:00
Business Ideas

Alternative advertising for SMEs

For just a fraction of the tri-media advertising cost, alternative media are delivering as much buzz

Mainstream advertising has long been viewed as unkind to startup ventures, as its high advertising rates literally price the fledgling advertisers out of the market. Thankfully for startups, however, there are now three alternative advertising models to help them compete with their ...

by Rafael Santos  | September 25, 2011 10:00:00
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