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Business Ideas

How do search ads work?

Online advertising is effective for small business as well.

If you are an aspiring entrepreneur, why should you consider advertising online? The potential for reaching your target customer is easier online. People are increasingly logging in to search about what they want to buy before purchasing it in a store.Online ads ...

August 09, 2012 04:00:00
Business Ideas

7 ways to market your business

Learn more about promoting your business here

So your business is finally in place. You have already produced your initial product batch, or have your service processes ready.You can\\\'t wait for the date you can finally fling open your doors for business. But while waiting, have you paused to ...

by Rhea S. Hermoso-Prudente  | June 27, 2012 10:00:00
Business Ideas

Guide for the first-time online advertiser

Don\\\'t forget to include relevant keyword variations such as colloquial terms, plurals, alternate spellings and synonyms.

The internet is increasingly the first stop of information for people looking to purchase anything for furniture to refrigerators, cars or even clothes. Research shows that in the Asia-Pacific region alone, around 65 percent of consumers surveyed conducted research online before purchasing ...

June 15, 2012 02:00:00
Business Ideas

The pros and cons of celebrity endorsements

Filipino brands say celebrity endorsements not enough to boost sales.

In their generation, Kris Aquino, Sharon Cuneta and  Aga Muhlach undoubtedly ruled the universe of celebrity endorsements in the Philippines.  And now, the likes of Sarah Geronimo, John Lloyd Cruz and  Marian Rivera are just among the few names that can help ...

by Carlo P. Mallo  | June 14, 2012 02:00:00
Business Ideas

Is a billboard good for your business?

Will it be a good strategy for you to advertise in billboards?

We see and hear it all around us. It’s on a bus roaring past on EDSA, on street lampposts and tarpaulins, on a rotating stand, on large LCD screens, on the sides of tall buildings, even on the radio. To experts, it’s ...

by Entrepreneur Staff  | October 25, 2011 04:00:00
Business Ideas

Alternative advertising for SMEs

For just a fraction of the tri-media advertising cost, alternative media are delivering as much buzz

Mainstream advertising has long been viewed as unkind to startup ventures, as its high advertising rates literally price the fledgling advertisers out of the market. Thankfully for startups, however, there are now three alternative advertising models to help them compete with their ...

by Rafael Santos  | September 25, 2011 10:00:00
Business Ideas

How to patch a public relations slip

The key is to addressing the issue quickly in mainstream and social media

The main sales pitch of brands is its advertisement. But what do you do when the ad says something that the brand didn\\\'t wish to say?Over the weekend, Nivea, a skin care brand unveiled its new ad which immediately became an online ...

by Carlo P. Mallo  | August 22, 2011 11:00:00
Business Ideas


Does shockvertising, with its use of strong images and themes, really work on consumers?

Shock advertising or “shockvertising” is the use of frightening, offensive, taboo, or emotion-provoking words, images, or concepts to sell a product or an idea. It sometimes works, but sometimes it elicits such negative reactions that the reader or viewer avoids the product—and ...

June 30, 2009 12:00:00