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Business Ideas

PH startup marketing firm champions ad automation for small businesses

Using Brand Philosophy’s technology, local MSMEs can now use machines, codes to buy ads in real time

Within the same year it introduced Blog Ex—a unique blogging convention that helps businesses tap local bloggers—the Mandaluyong-based start-up, Brand Philosophy, has set its eyes on yet another novelty: advertorial automation.Following recent talks with its US-based IT partner Bluagile, the digital marketing ...

by Angelo Cantera  | November 07, 2016 06:00:00
Run & Grow

How you can build your personal brand ”" with science!

Make neuroscience work for you by choosing colors, fonts and imagery that push consumers to buy

Your brain is hardwired to devour visual information. In fact, neurons that process visual information make up 30 percent of the cerebral cortex – compared with 8 percent to decode input from your sense of touch and 3 percent devoted to sorting out auditory cues. You can't control the ...

by Christina Baldassarre  | October 27, 2016 03:00:00
Business Ideas

How to sell with emotion

Practical excerpts to help raise your sales, from Craig Simpson's book, The Advertising Solution

Ad legend Robert Collier’s phenomenal success as a copywriter made him a figure that many ad writers and promoters still turn to for advice and inspiration. In The Robert Collier Letter Book, he dissected a series of ads to show what made them ...

by Craig Simpson  | October 25, 2016 04:00:00
Run & Grow

5 mobile musts for real estate marketing

Renters, buyers demand on-the-go tools for selecting where they'll put down roots

“Real estate is an inherently mobile industry which drives our mobile-first approach.”That’s Jeremy Wacksman, chief marketing officer of Zillow Group, explaining the one-for-one overlap between real-estate marketing and mobile marketing. Like any good buzzword, “mobile-first” is applied to everything these days: e-commerce, retail, ...

by Aaron Orendorff  | October 09, 2016 12:00:00
Startup Tips

The e-commerce boon

As more consumers log online more regularly and as prices of smartphones continue to drop--- making those more affordable---modern entrepreneurs should get into e-commerce.

International Business Machines (IBM), an American multinational technology and consulting corporation and the second largest company in the US in terms of employees, defines e-business as the transformation of key businesses through the use of internet technologies.Its concept can be used in ...

by International Institute of Digital Marketing  | September 04, 2014 08:45:00
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