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Business Ideas

PH startup marketing firm champions ad automation for small businesses

Using Brand Philosophy’s technology, local MSMEs can now use machines, codes to buy ads in real time

Within the same year it introduced Blog Ex—a unique blogging convention that helps businesses tap local bloggers—the Mandaluyong-based start-up, Brand Philosophy, has set its eyes on yet another novelty: advertorial automation.Following recent talks with its US-based IT partner Bluagile, the digital marketing ...

by Angelo Cantera  | November 07, 2016 06:00:00
Run & Grow

5 mobile musts for real estate marketing

Renters, buyers demand on-the-go tools for selecting where they'll put down roots

“Real estate is an inherently mobile industry which drives our mobile-first approach.”That’s Jeremy Wacksman, chief marketing officer of Zillow Group, explaining the one-for-one overlap between real-estate marketing and mobile marketing. Like any good buzzword, “mobile-first” is applied to everything these days: e-commerce, retail, ...

by Aaron Orendorff  | October 09, 2016 12:00:00
Business Ideas

How do search ads work?

Online advertising is effective for small business as well.

If you are an aspiring entrepreneur, why should you consider advertising online? The potential for reaching your target customer is easier online. People are increasingly logging in to search about what they want to buy before purchasing it in a store.Online ads ...

August 09, 2012 04:00:00
Business Ideas

7 ways to market your business

Learn more about promoting your business here

So your business is finally in place. You have already produced your initial product batch, or have your service processes ready.You can\\\'t wait for the date you can finally fling open your doors for business. But while waiting, have you paused to ...

by Rhea S. Hermoso-Prudente  | June 27, 2012 10:00:00
Business Ideas

Guide for the first-time online advertiser

Don\\\'t forget to include relevant keyword variations such as colloquial terms, plurals, alternate spellings and synonyms.

The internet is increasingly the first stop of information for people looking to purchase anything for furniture to refrigerators, cars or even clothes. Research shows that in the Asia-Pacific region alone, around 65 percent of consumers surveyed conducted research online before purchasing ...

June 15, 2012 02:00:00
Business Ideas

Is a billboard good for your business?

Will it be a good strategy for you to advertise in billboards?

We see and hear it all around us. It’s on a bus roaring past on EDSA, on street lampposts and tarpaulins, on a rotating stand, on large LCD screens, on the sides of tall buildings, even on the radio. To experts, it’s ...

by Entrepreneur Staff  | October 25, 2011 04:00:00
Business Ideas

Alternative advertising for SMEs

For just a fraction of the tri-media advertising cost, alternative media are delivering as much buzz

Mainstream advertising has long been viewed as unkind to startup ventures, as its high advertising rates literally price the fledgling advertisers out of the market. Thankfully for startups, however, there are now three alternative advertising models to help them compete with their ...

by Rafael Santos  | September 25, 2011 10:00:00
Business Ideas

How to patch a public relations slip

The key is to addressing the issue quickly in mainstream and social media

The main sales pitch of brands is its advertisement. But what do you do when the ad says something that the brand didn\\\'t wish to say?Over the weekend, Nivea, a skin care brand unveiled its new ad which immediately became an online ...

by Carlo P. Mallo  | August 22, 2011 11:00:00
Business Ideas

Ad spending grows in Asia Pacific

Research firm Nielsen reports that ad spending continues to rise in Asia

Ad spending in all countries in the Asia Pacific region continues to gain momentum in the  first three quarters of the year, research firm Nielsen reports.“Several Asian economies have been tackling rising inflation and introducing a tightening of stimulus spending, including China, ...

December 16, 2010 06:00:00
Startup Tips

Curious about advertising fees and royalty?

Know more about advertising fees and royalty here

In this edition of Ask the expert, Franchise guru Armando Bartolome explains to us the basis for advertising fees and royalty here.Q: Why do franchisors charge royalty and advertising fees? [See additional facts about franchise agreements here]A: Royalty and Advertising fees are ...

June 17, 2010 09:00:00