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Business Ideas

PH startup marketing firm champions ad automation for small businesses

Using Brand Philosophy’s technology, local MSMEs can now use machines, codes to buy ads in real time

Within the same year it introduced Blog Ex—a unique blogging convention that helps businesses tap local bloggers—the Mandaluyong-based start-up, Brand Philosophy, has set its eyes on yet another novelty: advertorial automation.Following recent talks with its US-based IT partner Bluagile, the digital marketing ...

by Angelo Cantera  | November 07, 2016 06:00:00
Run & Grow

How you can build your personal brand ”" with science!

Make neuroscience work for you by choosing colors, fonts and imagery that push consumers to buy

Your brain is hardwired to devour visual information. In fact, neurons that process visual information make up 30 percent of the cerebral cortex – compared with 8 percent to decode input from your sense of touch and 3 percent devoted to sorting out auditory cues. You can't control the ...

by Christina Baldassarre  | October 27, 2016 03:00:00
Business Ideas

How to sell with emotion

Practical excerpts to help raise your sales, from Craig Simpson's book, The Advertising Solution

Ad legend Robert Collier’s phenomenal success as a copywriter made him a figure that many ad writers and promoters still turn to for advice and inspiration. In The Robert Collier Letter Book, he dissected a series of ads to show what made them ...

by Craig Simpson  | October 25, 2016 04:00:00
Run & Grow

5 mobile musts for real estate marketing

Renters, buyers demand on-the-go tools for selecting where they'll put down roots

“Real estate is an inherently mobile industry which drives our mobile-first approach.”That’s Jeremy Wacksman, chief marketing officer of Zillow Group, explaining the one-for-one overlap between real-estate marketing and mobile marketing. Like any good buzzword, “mobile-first” is applied to everything these days: e-commerce, retail, ...

by Aaron Orendorff  | October 09, 2016 12:00:00
Run & Grow

7 ways to build hype before your business launches

Have you heard about that new company? I don't know exactly what it is, but it's going to be amazing!

You’ve been prepping for months – maybe even years – and your new business is finally starting to take shape. Chances are, you're getting extremely nervous about whether or not your startup will be successful. You can have the most groundbreaking product or service ...

by Sheila Eugenio  | September 09, 2016 08:00:00
News and Events

10 funny, cute, and downright bizarre 2016 Super Bowl ads

For those who only tune in for the commercials. You know who you are.

The countdown to Super Bowl Sunday is ticking down fast. Millions will be watching as the Carolina Panthers and the Denver Broncos knock helmets in the battle for the bragging rights.Sure, watching guys play with pigskin for a trophy is great, but ...

by Kim Lachance Shandrow  | February 08, 2016 09:00:00
Startup Tips

4 must-haves for brands considering TV commercials

The decision to run TV spots shouldn't be taken lightly.

Do you ever find yourself watching TV and wondering just how much advertisers paid for high-profile primetime spots? The same thought crossed my mind while watching Shark Tank, the popular ABC show featuring aspiring entrepreneurs pitching businesses to potential multimillion-dollar investors. I pulled the ...

by Erik Huberman  | February 07, 2016 07:00:00
Business Ideas

How do search ads work?

Online advertising is effective for small business as well.

If you are an aspiring entrepreneur, why should you consider advertising online? The potential for reaching your target customer is easier online. People are increasingly logging in to search about what they want to buy before purchasing it in a store.Online ads ...

August 09, 2012 04:00:00
Startup Tips

What is the best ad strategy for a startup?

Henry Ong recommends low-cost, non-traditional and highly effective advertising strategy for a startup

Q:  What is the best advertising strategy for a startup?  A: The best approach is to use the non-traditional, highly effective and  low-cost marketing strategy known as "Guerrilla Marketing" to market your product and services.According to best selling author of Guerrilla Marketing ...

by Henry Ong  | July 23, 2012 01:00:00
Business Ideas

7 ways to market your business

Learn more about promoting your business here

So your business is finally in place. You have already produced your initial product batch, or have your service processes ready.You can\\\'t wait for the date you can finally fling open your doors for business. But while waiting, have you paused to ...

by Rhea S. Hermoso-Prudente  | June 27, 2012 10:00:00
Business Ideas

Guide for the first-time online advertiser

Don\\\'t forget to include relevant keyword variations such as colloquial terms, plurals, alternate spellings and synonyms.

The internet is increasingly the first stop of information for people looking to purchase anything for furniture to refrigerators, cars or even clothes. Research shows that in the Asia-Pacific region alone, around 65 percent of consumers surveyed conducted research online before purchasing ...

June 15, 2012 02:00:00
Startup Tips

Promote your business on the cheap

5 penny-pinching marketing strategies to try

Marketing strategies need not be expensive to be effective. In fact, the Philippine Marketing Association (PMA) said effective promotional activities can be done at a cost of as low as P1, or even zero cost.Gwenn Jessica Galvez, PMA vice president, enumerated some ...

April 08, 2012 10:00:00
Business Ideas

Is a billboard good for your business?

Will it be a good strategy for you to advertise in billboards?

We see and hear it all around us. It’s on a bus roaring past on EDSA, on street lampposts and tarpaulins, on a rotating stand, on large LCD screens, on the sides of tall buildings, even on the radio. To experts, it’s ...

by Entrepreneur Staff  | October 25, 2011 04:00:00