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News and Events

After GrabCar, GrabPay and GrabFood, Now Comes GrabAds

Ride-hailing giant aims to market to riders while bringing them from Point A to Point B

A ride with the country’s largest car-hailing platform Grab Philippines will no longer just be about getting from Point A to Point B. Increasingly, it will now also be getting the rider to buy this or that as the regional transport network ...

by Elyssa Christine Lopez  | October 17, 2018 08:00:00
News and Events

Feelings, Not Logic: Insights from Bozoma St. John in Digicon 2018

Former head marketer of Apple Music and Uber delivered keynote speech in annual digital tech event

“We’re in the feelings business, not in the data business.”So said Bozoma Saint John, the chief marketing officer of multinational entertainment group Endeavor, in her keynote speech discussing brand marketing in the current marketing landscape. Her talk kicked off Digicon 2018, a ...

by Lorenzo Kyle Subido  | October 03, 2018 05:00:00
News and Events

Global Leaders of Facebook, Google Topbill Speakers at IMMAP's 3rd Digicon Summit

Here's your chance to learn from the masters of the digital game

Expect to see some of the biggest names in the world of digital marketing from the former marketing chief of Uber to the current head of Facebook’s Messenger at DigiCon 2018, the annual summit of the Internet and Mobile Marketing Association of ...

by Elyssa Christine Lopez  | August 29, 2018 01:00:00
News and Events

McDo's Sharon-Gabby Reunion Commercial Tops PH YouTube Ads in First Half of 2018

The YouTube Ads Leaderboard featured ads capitalizing on the Valentine's season

McDonald’s Philippines’ “Kumusta Ka” was named the most popular Philippine ad on YouTube in the first half of 2018, YouTube Philippines announced last August 23.The one-and-a-half-minute long ad featured the reunion of actors Sharon Cuneta and Gabby Concepcion, one of the most ...

by Lorenzo Kyle Subido  | August 24, 2018 06:00:00
News and Events

Meet 2 Filipinas Named Among Asia's Most Promising Marketing Executives in 2018

The annual list includes 40 women who have made a large impact in media and communications

Two Filipina executives of locally-based advertising and marketing companies were included in Women to Watch 2018, a list compiled by marketing and media firm Campaign Asia that highlights 40 female executives that excel in the fields of media, marketing, advertising and communications ...

by Lorenzo Kyle Subido  | August 24, 2018 09:00:00
Run & Grow

How Marketing and Advertising Are Bound to Change In 2018

Ad blockers, live video and AI present opportunities as well as challenges

Digital marketing hasn’t seen any major shifts in a while. Sure, we had to optimize our websites for mobile user experience, tweak SEO a little as the algorithm gods required and make a few other minor changes. Social media has been booming, ...

by Eran Halevy  | January 30, 2018 06:00:00
News and Events

3 Questions Pepsi Should Have Asked Before Releasing Its Kendall Jenner Ad

It's good to make a social statement, but if you're going to do it, make sure you do it right

It’s appropriate for brands to make social statements, but it should be done very carefully. A brand can’t just hop onto a social issue; it must be very purposeful and sincere because, truthfully, it might work or it might fail.Pepsi's most recent ...

by Jim Joseph  | April 15, 2017 12:00:00
Run & Grow

A Small-Business Guide to Facebook Advertising

Here's a step-by-step guide to master one of the most effective marketing tools today

As a small business, you don’t need to spend loads of money on advertising. There are plenty of free or low-cost tools that you can use to effectively market your company.One of the biggest opportunities is through social media, specificallyFacebook. Ninety-five percent of social ...

by Rose Leadem  | April 11, 2017 06:00:00
News and Events

The Most Talked About Super Bowl 51 Ads”"So Far

Some of the most buzz-worthy ads court real controversy

The Super Bowl has always been more than about the game. After the much-awaited halftime performance, the commercials, whether they are good, bad or controversial, are some of the reasons why people watch.For many companies, Super Bowl ads are an opportunity to ...

by Rose Leadem  | February 06, 2017 03:00:00
Business Ideas

PH startup marketing firm champions ad automation for small businesses

Using Brand Philosophy’s technology, local MSMEs can now use machines, codes to buy ads in real time

Within the same year it introduced Blog Ex—a unique blogging convention that helps businesses tap local bloggers—the Mandaluyong-based start-up, Brand Philosophy, has set its eyes on yet another novelty: advertorial automation.Following recent talks with its US-based IT partner Bluagile, the digital marketing ...

by Angelo Cantera  | November 07, 2016 06:00:00
Run & Grow

How you can build your personal brand ”" with science!

Make neuroscience work for you by choosing colors, fonts and imagery that push consumers to buy

Your brain is hardwired to devour visual information. In fact, neurons that process visual information make up 30 percent of the cerebral cortex – compared with 8 percent to decode input from your sense of touch and 3 percent devoted to sorting out auditory cues. You can't control the ...

by Christina Baldassarre  | October 27, 2016 03:00:00
Business Ideas

How to sell with emotion

Practical excerpts to help raise your sales, from Craig Simpson's book, The Advertising Solution

Ad legend Robert Collier’s phenomenal success as a copywriter made him a figure that many ad writers and promoters still turn to for advice and inspiration. In The Robert Collier Letter Book, he dissected a series of ads to show what made them ...

by Craig Simpson  | October 25, 2016 04:00:00
Run & Grow

5 mobile musts for real estate marketing

Renters, buyers demand on-the-go tools for selecting where they'll put down roots

“Real estate is an inherently mobile industry which drives our mobile-first approach.”That’s Jeremy Wacksman, chief marketing officer of Zillow Group, explaining the one-for-one overlap between real-estate marketing and mobile marketing. Like any good buzzword, “mobile-first” is applied to everything these days: e-commerce, retail, ...

by Aaron Orendorff  | October 09, 2016 12:00:00
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