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News and Events

Rise of the Robo-Manager: How Accenture is Reinventing BPO Jobs Amid Automation

The country's largest outsourcing firm by revenue is training people to work with robotic process automation

Accenture executives at the launch of Accenture Intelligent Operations Trailer. From left: Benedict Hernandez, managing director and Accenture Operations lead in the Philippines; Manish Sharma, group operating officer of Accenture Operations; and Louise Sabariaga, managing director, marketing and communications of Accenture in ...

by Lorenzo Kyle Subido  | July 02, 2018 04:00:00
Business Ideas

Only 26 Years Old, This Filipina Built an $8-M Startup That Uses AI to Hire and Retain Talent

Rumarocket uses machine learning to help companies manage HR operations

Among Rumarocket's many accolades is winning the regional competition of Seedstars World in 2014, when CEO Kathleen Yu (second from right) was only 23 years oldLike many successful businesses today, Kathleen Yu’s startup started with rejection.The idea behind Rumarocket, the 26-year-old’s business ...

by Lorenzo Kyle Subido  | May 17, 2018 09:00:00
News and Events

Up to 500K New Analytics Jobs Seen in PH By 2022: Interested? Here’s a Checklist of Skills You’ll Need

With schools constrained to meet rising demand, other professionals may need to re-train and upgrade their knowhow

Demand for at least half a million new data science and analytics (DSA) jobs in the Philippines is seen in the next five years to 2022, according to a data industry pioneer. The jobs, which will be driven by both local and ...

by Roel Landingin  | December 01, 2017 04:00:00
News and Events

Why is Enderun, the Hospitality Management College, Organizing a Summit on Big Data?

Enderun’s conference on November 15, 2017 promises to make big data and analytics simple and accessible

When Enderun College held a press conference last month to announce its Big Data and Analytics Summit on November 15 at the SMX Aura in Bonifacio Global City in Taguig, the first question reporters asked was why a hospitality management school was ...

by Entrepreneur Staff  | November 13, 2017 11:00:00
News and Events

Is the new Instagram update good for business?

The non-chronological newsfeed order of Instagram can help businesses rethink their advertising strategies.

Instagram has adapted the non-chronological newsfeed order, similar to its big brother, Facebook on its newest application update this week.Instead of sorting posts in a familiar linear order, the new algorithm will weigh in a variety of social signals, such as a number of ...

by Lesya Liu  | March 31, 2016 03:00:00
News and Events

PH market mature for Big Data analytics

And software firm American-based Cloudera aims to help PH businesses make more sound decisions using analytics.

MANILA, Philippines – The amount of data produced last year alone was more than the total data produced ever since the Internet was invented, an executive of American-based software company Cloudera said on Friday, March 11.Daniel Ng, senior director of Cloudera in ...

by James Humarang  | March 12, 2016 09:00:00
Startup Tips

Winning the marketing game with digital analytics

How important is analytics in digital marketing?

In digital marketing, failing to understand the analytics will leave you handicapped. Campaigns could fail not only due to lack of creativity but also for lacking a structured system on analyzing the big data. Digital Analytics is one of the central elements ...

by International Institute of Digital Marketing  | May 16, 2015 06:00:00
Startup Tips

How to recognize you are on the right path as an entrepreneur

Here are five ways to make sure that your business is still on the right track.

Beginning a new business is one of the most intimidating adventures of a lifetime, particularly when you suddenly realize that you are solely dependent upon yourself. Fear enters the picture, and promptly invites panic to join in.But it doesn't have to be ...

by Elinor Stutz  | April 13, 2015 03:00:00
Startup Tips

Cleaning your data

Cleaning data is often overlooked but is a very significant phase in the data mining process. Find out its importance in analytics.

Before you dive deeply into your data and mine it for insight and intelligence for all its worth, there’s one more step that’s equally important but often overlooked: cleaning your data. Once the data set has been achieved, the analysis itself becomes ...

by International Institute of Digital Marketing  | December 12, 2014 12:00:00
News and Events

Firm awards research to NKTI; aims to improve local health system through analytics

SAS Philippines hands over to the National Kidney and Transplant Institute (NKTI) findings of a research that shows how analytics can help improve the local health system through easing issues about lack of health professionals.

Health institutions are mandated by law to administer appropriate medical attention to patients in emergency situations. But what if they do not have the manpower or medical resources to attend to the patient’s needs? Such conditions usually result to preventable human losses. ...

by Press Release  | November 14, 2014 08:00:00
Startup Tips

Looking for a business solution? Analytics is the key

How important is analytics to marketing activities? Several experts clearly explain the importance of digital marketing analytics to businesses.

by International Institute of Digital Marketing  | November 07, 2014 06:00:00

Top 5 social media marketing tips for your business

Marketing expert Jerick Baluyot shared some of his techniques on how to effectively advertise your business online by utilizing social media websites.

by Renz Lyndon Paguio  | September 09, 2014 08:44:00
Startup Tips

Getting savvy with Google+

Google+, the second biggest social media networking website in the world, has become another important marketing venue. Here are some factors that make it a recommended social networking site for entrepreneurs today.

Since its launch in 2011, Google+ has grown exponentially to become the second largest social media networking site in the world after Facebook, which currently has over 540 million active users. According to Google 2011 fiscal report, Google+ reached 50 million users ...

by International Institute of Digital Marketing  | June 02, 2014 06:00:00