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Franchising

76-Year-Old National Book Store Opens Business for Franchising

For an investment fee of Php6.4 million, you can now have your own NBS Express branch

National Book Store Managing Director Xandra Ramos-Padilla announced the news that the company will be open for franchising during a speech at the Philippine Franchising Association's Franchise Asia ConferenceNational Bookstore (NBS), the country's largest chain of books and school supplies store, is ...

by Elyssa Christine Lopez  | July 18, 2018 08:00:00
News and Events

How National Book Store gets millennials hooked with its new look

Even icons need to reinvent to keep up with the times

More than 70-year-old National Book Store is no exception to the rule of reinvention. From sporting a savvy persona in Instagram through a highly effective image-driven campaign, the bookstore retail legend finally brings the transformation to its branches as well, launching the ...

by Elyssa Christine Lopez  | November 09, 2016 02:00:00
Business Ideas

National Bookstore: An accidental brand

Get to know National Bookstore's interesting and inspiring story.

How National Book Store (NBS) evolved as a brand and corporate name is an interesting case of non-marketing. Many marketing experts would not consider it a purposive branding effort. Some might even dismiss it as simply a branding anomaly that worked. That ...

by Mary Anne M. Velas  | June 01, 2015 05:00:00
Business Ideas

Retail therapy

Ever wonder about what motivates us to buy and spend? These books explain the whys and hows of consumer behavior.

Ever wonder about what motivates us to buy and spend? These books explain the whys and hows of consumer behavior.Why We Buy: The Science of Shopping—Updated and Revised for the Internet, the Global Consumer and Beyond by Paco Underhill (Simon and Schuster, ...

by Vincent Coscolluela  | November 27, 2012 03:00:00
Business Ideas

3 business books to start the New Year

Here are book recommendations to get you started for 2012.

Christmas is over and suddenly you have more time in your hands than you could have imagined. With all the spare time you have in your hands, now is the time to catch up on some reading that will not only keep ...

by Carlo P. Mallo  | December 29, 2011 12:00:00
Business Ideas

How Socorro Ramos reached the top shelf

The story of how National Bookstore came to be.

For many Filipinos, there was no bookstore before National Book Store. The company has deeply and quite literally embedded itself in the minds of the people. It would also be true to say that without Socorro Ramos, there would be no National ...

December 13, 2011 01:00:00
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