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Startup Tips

5 steps to launching a new product within a week

It’s easy to go from concept to launch when you have a plan

Have you ever had an idea for a new product or wanted to manufacture your own brand in an existing category? If so, you have probably dreaded the process, from concept to launch. Well, I’m here to tell you that it isn’t ...

by Jonathan Long  | November 25, 2016 10:00:00
Startup Tips

How to build your brand like the big companies do

Your 5-step checklist, based on the 5 senses

If you are like most people, you probably believe you already know what a brand is and perhaps think it has nothing to do with you.Sure, big companies like McDonalds, Lexus and Coca Cola have big brands.  Everyone knows that.But pause for ...

by Wendy Keller  | September 13, 2016 07:00:00
Startup Tips

The 6 biggest mistakes to avoid when building a brand

When it comes to branding decisions, sometimes one bad mistake can derail even the best idea.

Q: What are the most common mistakes we should avoid when building a brand?A: Being an entrepreneur and launching a brand is not easy. It takes a lot of skill, hard work, and usually a little luck. When it comes to branding decisions, sometimes ...

by Laura Ries  | March 01, 2016 11:00:00
Business Ideas

A lesson in rebranding

Rebranding is a strategy in which a new design is used to represent a new identity.

Rebranding is a strategy in which a new design is used to represent a new identity. It is best to reinvent but to still keep things familiar. The rebranded Tiger Air Philippines, formerly South East Asian Airlines (SEAir) Inc., will soon be ...

July 04, 2013 01:00:00
Business Ideas

Building successful brands

The talk, The Road to Growth: Building Successful Brands, mapped out what entrepreneurs can do to define their product\\\'s brand identity.

When entrepreneurs set out to make their business dreams a reality, marketing efforts are often overlooked. You will need to focus on your brand identity seriously if you want to take your company product forward. Franchise consulting company Francorp and its marketing ...

March 08, 2013 01:00:00
Business Ideas

What is your story?

Do you need to reintroduce your brand to the market? Try these three things.

Everybody loves a good story. It’s the same with business: if you don’t tell a good story about your brand, people may just forget about it.That’s what happened in the Philippines to Ellesse (pronounced “el-ess”), a half-century-old Italian sportswear brand that made ...

by Jimbo Owen Gulle  | July 04, 2012 03:00:00
Business Ideas

From Tokyo to Manila: Clothing brand makes high-quality, affordable basics

UNIQLO opens its first store at SM Mall of Asia.

The world is getting smaller. With news of the improving local economy and regional optimism in general, it\\\'s no surprise that more Asian brands are entering the country. This means more choices at competitive  prices for consumers. You almost no longer need ...

June 15, 2012 05:00:00
Business Ideas

Using contests to create brand visibility

With the popularity of social media, it is easier for contests to go viral with little to no need for traditional advertising.

One of the best ways to create brand visibility for your product is to hold a contest with exciting prizes. With the popularity of social media, it is now easier for contests to go viral with little to no need for traditional ...

March 08, 2012 10:00:00
Business Ideas

The brand is the justification

Branding is a tangible advantage that allows you to charge more.

With the myriad aspects that need your attention when running a business, it can be easy to overlook your product\\\'s branding. Branding is defined by the American Marketing Association as a "name, term, design, symbol, or any other feature that identifies one ...

February 21, 2012 04:00:00
Business Ideas

Keeping your brand fresh (Part 1)

Your business also needs a facelift.

The new year is just around the corner and and there is no better way to usher in new beginnings than with a fresh brand. Every business needs the occasional facelift, and NOW is the perfect time to do that.Keep your brand ...

December 16, 2011 02:00:00

How a franchise brand reinvented its store image

Which store design do you like best?

One foreign brand that has truly captured the hearts and taste buds of Filipinos is McDonald’s. And now, even the taste for interiors of the modern-day Filipino is also set to be captured by the brand. As the fastfood brand weathered three ...

by Entrepreneur Staff  | September 29, 2011 07:00:00
Business Ideas

Understanding branding

How to manage the essence of your business organization

Instead of being associated with products, “branding” is regarded more as a potent tool in marketing something quite intangible yet totally indispensable—the company itself. Indeed, the value of corporate branding goes beyond its ability to sell products and services; it delves into ...

by Entrepreneur Staff  | September 02, 2011 04:00:00
Business Ideas

McDonald\\\'s through 30 years

Surviving 30 years is no easy feat, much more if your business survived 3 People Power revolutions, and several coup attempts.

Every Filipino knows what McDonald’s is, aside from the fact that it is the direct competitor of a local brand of quick service restaurant. But do Filipinos really know what else McDonald’s is really made of aside from the fact that it’s ...

March 24, 2011 06:00:00