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Run & Grow

4 Reasons Your Company Should Use Native Advertising

Your target audience doesn't want to be sold. Give them something to think about instead

Native advertising is new, which makes it prone to controversy. Detractors question the media's objectivity and the potential for misleading consumers -- an issue that has been well discussed elsewhere. But the derision of native advertising has failed to slow its advance for obvious reasons: The ...

by Ayodeji Onibalusi  | May 03, 2018 12:00:00
Startup Tips

How Much Should a Quality Logo Really Cost?

Designing a strong logo can reap endless rewards from increased awareness to long-term loyalty

Most companies know that they simply can’t afford to botch their logo: it will serve as the first impression and ongoing initial point of contact with all potential customers. Whereas an emotionally-charged, aesthetically-pleasing logo can draw customers to a brand, a poorly ...

by Andrew Medal  | April 21, 2017 12:00:00
News and Events

Capitalize on Trends But Stand Firm on Your Identity

The goal of capitalizing on hot trends is to strengthen your brand

It’s a common situation: A new trend sweeps across an entire industry and individual companies are faced with having to decide whether it merits changing elements of their business in order to keep up with the shifting tide.But how can companies decide ...

by Joy Chen  | December 05, 2016 12:00:00
Startup Tips

How to build your brand like the big companies do

Your 5-step checklist, based on the 5 senses

If you are like most people, you probably believe you already know what a brand is and perhaps think it has nothing to do with you.Sure, big companies like McDonalds, Lexus and Coca Cola have big brands.  Everyone knows that.But pause for ...

by Wendy Keller  | September 13, 2016 07:00:00
Franchising

Which comes first: branding or franchising?

Branding goes deeper than logos and store design”"it is about personality, values, and vision.

“Your brand is the single most important investment you can make in your business.” – Steve Forbes, Editor in Chief, Forbes magazineWhich should come first, branding or franchising? This age old question plagues many of today’s small business owners, especially those who are ...

by Sam Christopher Lim  | March 31, 2016 09:00:00
Startup Tips

The 6 biggest mistakes to avoid when building a brand

When it comes to branding decisions, sometimes one bad mistake can derail even the best idea.

Q: What are the most common mistakes we should avoid when building a brand?A: Being an entrepreneur and launching a brand is not easy. It takes a lot of skill, hard work, and usually a little luck. When it comes to branding decisions, sometimes ...

by Laura Ries  | March 01, 2016 11:00:00
Business Ideas

A lesson in rebranding

Rebranding is a strategy in which a new design is used to represent a new identity.

Rebranding is a strategy in which a new design is used to represent a new identity. It is best to reinvent but to still keep things familiar. The rebranded Tiger Air Philippines, formerly South East Asian Airlines (SEAir) Inc., will soon be ...

July 04, 2013 01:00:00
Business Ideas

Tips on reinveting your brand

Re-branding can help your business reconnect with your customers and win you new ones.

Brands, like people, need a makeover from time to time. For large companies, a more current image model or a flashy new promo is sometimes needed to get back in touch with a customer base, or to arrest declining sales. Startups, on ...

by Rafael Santos  | June 06, 2013 02:00:00
Business Ideas

Building successful brands

The talk, The Road to Growth: Building Successful Brands, mapped out what entrepreneurs can do to define their product\\\'s brand identity.

When entrepreneurs set out to make their business dreams a reality, marketing efforts are often overlooked. You will need to focus on your brand identity seriously if you want to take your company product forward. Franchise consulting company Francorp and its marketing ...

March 08, 2013 01:00:00
Startup Tips

The ultimate sales come-ons

Promos lure customers into your store and make it easier for them to part with their money.

Red tags that scream, “On sale,” “50% off,” “Buy One, Take One,” and “Free” have a hypnotic effect on shoppers. They cause many unplanned purchases, which never fail to make many retailers happy, particularly in these trying times. For the entrepreneur, these ...

by Justine P. Castellon  | July 30, 2012 06:00:00
Business Ideas

What is your story?

Do you need to reintroduce your brand to the market? Try these three things.

Everybody loves a good story. It’s the same with business: if you don’t tell a good story about your brand, people may just forget about it.That’s what happened in the Philippines to Ellesse (pronounced “el-ess”), a half-century-old Italian sportswear brand that made ...

by Jimbo Owen Gulle  | July 04, 2012 03:00:00
Business Ideas

From Tokyo to Manila: Clothing brand makes high-quality, affordable basics

UNIQLO opens its first store at SM Mall of Asia.

The world is getting smaller. With news of the improving local economy and regional optimism in general, it\\\'s no surprise that more Asian brands are entering the country. This means more choices at competitive  prices for consumers. You almost no longer need ...

June 15, 2012 05:00:00
Business Ideas

Using contests to create brand visibility

With the popularity of social media, it is easier for contests to go viral with little to no need for traditional advertising.

One of the best ways to create brand visibility for your product is to hold a contest with exciting prizes. With the popularity of social media, it is now easier for contests to go viral with little to no need for traditional ...

March 08, 2012 10:00:00
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