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Startup Tips

Jessica Alba's 'Honest' Mess

Your brand is your promise, and it's the one promise you can't afford to break

Honest Co., a highly-valued consumer products startup co-founded by actress Jessica Alba, recently announced that it would replace its chief executive with a veteran from Clorox, after failing to sell the company for anything close to its last reported private valuation of $1.7 ...

by Steve Tobak  | April 02, 2017 08:00:00
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