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News and Events

Capitalize on Trends But Stand Firm on Your Identity

The goal of capitalizing on hot trends is to strengthen your brand

It’s a common situation: A new trend sweeps across an entire industry and individual companies are faced with having to decide whether it merits changing elements of their business in order to keep up with the shifting tide.But how can companies decide ...

by Joy Chen  | December 05, 2016 12:00:00
Startup Tips

5 steps to launching a new product within a week

It’s easy to go from concept to launch when you have a plan

Have you ever had an idea for a new product or wanted to manufacture your own brand in an existing category? If so, you have probably dreaded the process, from concept to launch. Well, I’m here to tell you that it isn’t ...

by Jonathan Long  | November 25, 2016 10:00:00
Business Ideas

The brand is the justification

Branding is a tangible advantage that allows you to charge more.

With the myriad aspects that need your attention when running a business, it can be easy to overlook your product\\\'s branding. Branding is defined by the American Marketing Association as a "name, term, design, symbol, or any other feature that identifies one ...

February 21, 2012 04:00:00
Business Ideas

Expanding a food brand through a recipe book

Goldilocks launches first bakebook.

Through the years, Goldilocks, the Philippines’ number one bakeshop, has been creating one sweet moment after another. Goldilocks’ signature bakeshop favorites, such as fluffy mamon cheesy ensaymada, ever-soft chiffon cake slices classic polvoron and mocha roll, among many others, continue to please ...

by Entrepreneur Staff  | November 16, 2011 03:00:00
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