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Startup Tips

5 steps to launching a new product within a week

It’s easy to go from concept to launch when you have a plan

Have you ever had an idea for a new product or wanted to manufacture your own brand in an existing category? If so, you have probably dreaded the process, from concept to launch. Well, I’m here to tell you that it isn’t ...

by Jonathan Long  | November 25, 2016 10:00:00

Which comes first: branding or franchising?

Branding goes deeper than logos and store design”"it is about personality, values, and vision.

“Your brand is the single most important investment you can make in your business.” – Steve Forbes, Editor in Chief, Forbes magazineWhich should come first, branding or franchising? This age old question plagues many of today’s small business owners, especially those who are ...

by Sam Christopher Lim  | March 31, 2016 09:00:00
Startup Tips

7 habits of remarkably authentic brands

How can you make your brand more authentic?

Consumers have trust issues with brands. They are skeptical of brand messaging and instead often turn to their peers to inform purchase decisions. They also want honest relationships with the brands they support.Related: The savvy business owner's guide to honesty via social media Indeed, 63% ...

by Juliet Carnoy  | March 04, 2016 10:00:00
Startup Tips

The 6 biggest mistakes to avoid when building a brand

When it comes to branding decisions, sometimes one bad mistake can derail even the best idea.

Q: What are the most common mistakes we should avoid when building a brand?A: Being an entrepreneur and launching a brand is not easy. It takes a lot of skill, hard work, and usually a little luck. When it comes to branding decisions, sometimes ...

by Laura Ries  | March 01, 2016 11:00:00
FirstDibs in Marketing for Entrepreneurs

How to market your campaign: Effectively getting the message across

Here are four effective rules that will surely serve as guidelines for all businesses (including startups and SMEs) when rolling out important marketing campaigns.

Dearest Amor,As someone who markets a lot of brands and campaigns, and is very involved in promoting movements that deal with helping places like Mindanao and Region 8, what recommendations can you make to some of us newbies who are looking for ...

by Amor Maclang  | January 07, 2015 05:00:00

What makes an ideal family business these days?

For this family, success in business requires the following factors: identifying the need for income, having passion to serve others, and getting the right expert support.

by James Humarang  | November 05, 2014 07:00:00
FirstDibs in Marketing for Entrepreneurs

On working with perceptive value

Beyond any product or service, it is the perceptive value of a brand that determines its worth in the market. Here are important points to take note of.

Dear Amor,I'm a bag designer bent on making a dent in the fashion industry. I've worked on my bags' designs diligently and even studied trends abroad. The materials are all durable, but I think they're still pale in comparison to what designer ...

by Amor Maclang  | November 05, 2014 11:00:00
FirstDibs in Marketing for Entrepreneurs

Rebels vs. Giants: What challenger brands need to do to get ahead

How can small businesses stand a chance to compete with or even beat giant competitors? Here are three recommended strategies for the 'challengers' in entrepreneurs.

Dear Amor,I'm only beginning to get the hang of this business thing, as I recently only reached ROI with my small startup. In thinking about the future of my venture, I'm determined to set my sights on being a proud owner of ...

by Amor Maclang  | October 16, 2014 12:00:00
Startup Tips

Keep customers, win brand ambassadors

As most managers and business owners should know, it is costlier to win new customers than to retain existing ones. That is why it is important to turn a business' personnel as brand ambassadors.

Around 67% of the company’s customers are lost because of little or no contact, indifference, and lack of caring attitude from the company’s sales force or staff. This is according to Lawrence Villegas, director for Digital Customer Relationship Management (CRM) of Arc ...

by International Institute of Digital Marketing  | October 03, 2014 11:00:00
FirstDibs in Marketing for Entrepreneurs

Lightning brands versus electricity-generating brands

Businesses should know how to 'generate electricity' rather than rely on 'lightning strikes.' This means that entrepreneurs should aim to develop and produce a series of successful products/services rather than just take a single shot of good fortune.

Dear Amor,For the past five years, my trade partners and I have been seeing the continued progress of our business endeavor. Our branches are growing even outside Metro Manila, and more and more potential franchisees are becoming interested to be part of ...

by Amor Maclang  | August 20, 2014 11:00:00
Startup Tips

To tweet, or not to tweet

Twitter can be an effective social media marketing tool for businesses. How can any brand make the most out of it? Here are useful insights.

Believe it or not, the micro-blogging site Twitter was originally designed for mobile devices when it was launched in 2006. Hence, the 140-character text message (or tweet) is more relevant than ever, especially with more and more people accessing the Internet through ...

by International Institute of Digital Marketing  | August 15, 2014 11:45:00
FirstDibs in Marketing for Entrepreneurs

The audience psychology

How can your business establish a solid relationship with your target consumers/customers? Here are effective tips on how to convey your message and at the same time develop a bond with your audience.

Dear Amor, I’m a part-owner of a business that has been operating since the second quarter of last year. As the one heading the brand management side of things, I’m assigned to determine our business’ position in the market, our target audience, and ...

by Amor Maclang  | July 09, 2014 02:00:00
Startup Tips

Ask a pro: Branding with experience

Always make sure your business is delivering its brand promise. Through that, you can ensure satisfaction among your customers. Here are helpful insights from a business branding expert.

What’s in a brand? It’s more than just a logo, name, or tagline; it is also the actual experience of the product or service for the customer.Jacqueline Thng, chief executive officer of brand experience consultancy company Lexis Branding Llp., says that it ...

by Johanna D. Poblete  | July 07, 2014 12:45:00