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Run & Grow

If You Want Customers to Be Passionate About Your Brand, Follow These 10 Commandments

You must connect with customers on an emotional level to become a 'passion brand'

Every brand desires to be loved by consumers, because they know that brand love translates to growth and increased revenue. But excitement and enthusiasm for brands doesn't happen by chance. Why do people love Harley-Davidson? Why is there such an attachment to Tesla? Why will women ...

by Michael Olguin  | March 16, 2018 06:00:00
Startup Tips

How Much Should a Quality Logo Really Cost?

Designing a strong logo can reap endless rewards from increased awareness to long-term loyalty

Most companies know that they simply can’t afford to botch their logo: it will serve as the first impression and ongoing initial point of contact with all potential customers. Whereas an emotionally-charged, aesthetically-pleasing logo can draw customers to a brand, a poorly ...

by Andrew Medal  | April 21, 2017 12:00:00
News and Events

Lit AF: What Do Teens Think Are the Coolest Brands?

Snapchat, YouTube and Oreos are Gen Z favorites

Ask most people if they would want to go back to high school, and the answer would probably be, "No, not for all of the money in the world." But teens, with their buying power and early-adopter tendencies, are the demographic in ...

by Nina Zipkin  | April 06, 2017 02:00:00
News and Events

Capitalize on Trends But Stand Firm on Your Identity

The goal of capitalizing on hot trends is to strengthen your brand

It’s a common situation: A new trend sweeps across an entire industry and individual companies are faced with having to decide whether it merits changing elements of their business in order to keep up with the shifting tide.But how can companies decide ...

by Joy Chen  | December 05, 2016 12:00:00
Startup Tips

5 steps to launching a new product within a week

It’s easy to go from concept to launch when you have a plan

Have you ever had an idea for a new product or wanted to manufacture your own brand in an existing category? If so, you have probably dreaded the process, from concept to launch. Well, I’m here to tell you that it isn’t ...

by Jonathan Long  | November 25, 2016 10:00:00
News and Events

How entrepreneurs can learn from Trump’s winning branding

Specialization is better than generalization, Trump teaches us

It doesn’t matter if you’re thrilled or outraged or something in between at seeing Donald Trump become the new president-elect of the United States. Objectively, Trump ran an impressive and surprising political campaign, and it’s because of his penchant for personal branding and ...

by Jayson Demers  | November 24, 2016 06:00:00
Run & Grow

Exclusive: The President’s social media guy explains the Duterte branding strategy

Pompee La Viña points out how their campaign's marketing tactics can be useful to businesses

While he continues to earn disapproval for it, the curse-laden expressiveness of President Rodrigo “Digong” Duterte is not without merits in the fields of branding and marketing.This, at least, was the observation Pompee La Viña, Duterte’s social media director during the last ...

by Angelo Cantera  | October 04, 2016 05:00:00
Startup Tips

How to build your brand like the big companies do

Your 5-step checklist, based on the 5 senses

If you are like most people, you probably believe you already know what a brand is and perhaps think it has nothing to do with you.Sure, big companies like McDonalds, Lexus and Coca Cola have big brands.  Everyone knows that.But pause for ...

by Wendy Keller  | September 13, 2016 07:00:00
Run & Grow

Brand loyalty? It’s all about feelings

The marketing guru of Max’s Group shares insights at Franchise Asia Philippines 2016

Remember when Youtube was full of video ads you couldn't wait to skip? While there are some that remain hard-sell, digital marketing experts seem to have caught up on what people want with the surge of mini movies with big brands' heart-tugging ...

by Elyssa Christine Lopez  | July 20, 2016 06:00:00
Startup Tips

The psychology of color in marketing and branding

Be sure to recognize that colors only come into play when they can be used to match a brand's desired personality.

The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing.The reason: Most of today's conversations on colors and persuasion consist of hunches, anecdotal evidence, and advertisers blowing smoke about "colors and the mind."To ...

by Gregory Ciotti  | July 12, 2016 09:00:00
Startup Tips

Do small business owners even need a personal brand?

Personal brand is a valuable asset but it is not for everybody.

Small business owners are an interesting lot. They are focused, certainly. And busy? Beyond a doubt. But while they have enough vision and determination to launch companies, they often neglect themselves.When I bring up the idea of building a personal brand, many ...

by Brian Sutter  | July 03, 2016 07:00:00
Run & Grow

Meet the Filipino who made the websites of Kobe Bryant, Usain Bolt, Usher

Christian San Jose shares his lessons learned in working for such personalities, capturing their personal brands for their human-centric designed websites.

Christian San Jose may be one of the tens of thousands of web developers and user interface/user experience (UI/UX) designers in the Philippines, but one thing makes him stand out—he has already made websites for worldwide superstars.You may think that Christian got ...

by Nicai de Guzman  | June 25, 2016 11:00:00
Startup Tips

The 6 biggest branding errors most startups make

Branding is not only about logos and taglines.

Branding is an imperative central foundation to any marketing strategy. Serving as the aggregate component of your company identity, your brand is often responsible for formulating first impressions, building familiarity in the public, growing your reputation, and ultimately, securing the long-term loyalty of your ...

by Larry Alton  | June 20, 2016 09:00:00
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