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News and Events

Which of Asia’s Top 1,000 Brands in 2018 Are Based in PH?

Campaign Asia released the 1,000 most recognizable brands in 14 of Asia-Pacific’s largest markets

Thirty-five Filipino brands were included in the latest list of Asia’s Top 1,000 Brands, an annual listing of the most recognizable brands in the Asia-Pacific region compiled by media and marketing firm Campaign Asia.Leading the pack is liquor brand San Miguel, which ...

by Lorenzo Kyle Subido  | June 05, 2018 06:00:00
Run & Grow

If You Want Customers to Be Passionate About Your Brand, Follow These 10 Commandments

You must connect with customers on an emotional level to become a 'passion brand'

Every brand desires to be loved by consumers, because they know that brand love translates to growth and increased revenue. But excitement and enthusiasm for brands doesn't happen by chance. Why do people love Harley-Davidson? Why is there such an attachment to Tesla? Why will women ...

by Michael Olguin  | March 16, 2018 06:00:00
Run & Grow

(Infographic) 8 Steps to Spice Up Your Brand's Voice

Having a distinct and recognizable brand voice can really give your business a boost

As a brand, it's important to have a distinct and unique brand voice so people recognize it. However, creating that brand is often easier said than done.But with a few quick and easy tips, you'll be well on your way to creating a strong ...

by Rose Leadem  | October 24, 2017 06:00:00
News and Events

Is Your Favorite Product Brand One of the Most Recognizable in PH?

Marketing agency Campaign Asia lists the Top 100 brands in the Philippines

When you think about the best snack, gadget or cosmetic product, which brand first comes to mind?That’s the question that media and marketing consultancy Campaign Asia seeks to answer in its annual listing of the Philippines’ top 100 brands. The rankings were ...

by Lorenzo Kyle Subido  | October 09, 2017 10:00:00
Run & Grow

5 Steps to Building Your Personal Brand From Scratch

What would you like people to say about you?

As Jeff Bezos (founder of Amazon) famously said, “Your brand is what people say about you when you’re not in the room.”Your personal brand is the sum total of what you do, how you do it and why you do it. It’s ...

by Clement Lim  | October 06, 2017 06:00:00
News and Events

12 Pinoy Firms Make It To List of 100 Most Recognizable Services Brands in PH

Homegrown bank and logistics firm top rivals in their categories

Sports equipment giants Nike and Adidas are the most recognizable retail brands in the Philippines, according to media and marketing firm Campaign Asia.The two multinational sportswear brands ranked fifth and seventh respectively in Campaign Asia’s latest list of the 100 most recognizable ...

by Lorenzo Kyle Subido  | October 05, 2017 03:00:00
Run & Grow

5 Steps to Becoming a More Recognizable Brand

Grow your business with these simple tips

Do you have a favorite lunch spot? Maybe a cafe that once made a great impression on you? If so, that's the power of branding at work.Your brand image is often the difference between having a lifelong relationship with loyal customers and ...

by Renee Warren  | June 01, 2017 02:00:00
Startup Tips

How Much Should a Quality Logo Really Cost?

Designing a strong logo can reap endless rewards from increased awareness to long-term loyalty

Most companies know that they simply can’t afford to botch their logo: it will serve as the first impression and ongoing initial point of contact with all potential customers. Whereas an emotionally-charged, aesthetically-pleasing logo can draw customers to a brand, a poorly ...

by Andrew Medal  | April 21, 2017 12:00:00
News and Events

Lit AF: What Do Teens Think Are the Coolest Brands?

Snapchat, YouTube and Oreos are Gen Z favorites

Ask most people if they would want to go back to high school, and the answer would probably be, "No, not for all of the money in the world." But teens, with their buying power and early-adopter tendencies, are the demographic in ...

by Nina Zipkin  | April 06, 2017 02:00:00
News and Events

(Infographic) What are the Most Recognizable PH Brands?

Only a few local names made it to the top 100 brands in the country but the rewards are big

For a brand to be considered successful, it must have a strong recall with the general public. A consumer must associate the brand with the product or service it is offering.As part of its annual ranking of the 1,000 most recognizable brands ...

by Lorenzo Kyle Subido  | January 25, 2017 11:00:00
Startup Tips

The Role of Color in Branding (Infographic)

The color of your logo will determine how it is perceived

The power of color is often underestimated by consumers. But marketers spend a lot of time thinking about this important element.In fact, color is one of the biggest factors that marketers and designers take into account when creating a logo. Perception of color ...

by Rose Leadem  | January 02, 2017 12:00:00
News and Events

Capitalize on Trends But Stand Firm on Your Identity

The goal of capitalizing on hot trends is to strengthen your brand

It’s a common situation: A new trend sweeps across an entire industry and individual companies are faced with having to decide whether it merits changing elements of their business in order to keep up with the shifting tide.But how can companies decide ...

by Joy Chen  | December 05, 2016 12:00:00
Startup Tips

Why startups must understand sound symbolism for branding

People judge your brand before they even know what you sell

Take a look at the two shapes below. One of them is a kiki, whereas the other is a malouma. Can you decide which is which?If you described the shape on the left as the kiki and the shape on the right ...

by Ben Simkin  | November 26, 2016 07:00:00
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