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News and Events

Capitalize on Trends But Stand Firm on Your Identity

The goal of capitalizing on hot trends is to strengthen your brand

It’s a common situation: A new trend sweeps across an entire industry and individual companies are faced with having to decide whether it merits changing elements of their business in order to keep up with the shifting tide.But how can companies decide ...

by Joy Chen  | December 05, 2016 12:00:00
Startup Tips

5 steps to launching a new product within a week

It’s easy to go from concept to launch when you have a plan

Have you ever had an idea for a new product or wanted to manufacture your own brand in an existing category? If so, you have probably dreaded the process, from concept to launch. Well, I’m here to tell you that it isn’t ...

by Jonathan Long  | November 25, 2016 10:00:00
Startup Tips

How to build your brand like the big companies do

Your 5-step checklist, based on the 5 senses

If you are like most people, you probably believe you already know what a brand is and perhaps think it has nothing to do with you.Sure, big companies like McDonalds, Lexus and Coca Cola have big brands.  Everyone knows that.But pause for ...

by Wendy Keller  | September 13, 2016 07:00:00
Run & Grow

How do brands sustain growth?

An expert says innovation and strategic marketing are two key factors for success.

A new product is launched every two hours in the Philippines. If consumers are saturated with that much choices every day, how do brands compete?This is what the “INNOVNATION: The New and The Now” study conducted by Kantar Worldpanel, a global think ...

by Elyssa Christine Lopez  | April 20, 2016 08:00:00

Which comes first: branding or franchising?

Branding goes deeper than logos and store design”"it is about personality, values, and vision.

“Your brand is the single most important investment you can make in your business.” – Steve Forbes, Editor in Chief, Forbes magazineWhich should come first, branding or franchising? This age old question plagues many of today’s small business owners, especially those who are ...

by Sam Christopher Lim  | March 31, 2016 09:00:00
Startup Tips

7 habits of remarkably authentic brands

How can you make your brand more authentic?

Consumers have trust issues with brands. They are skeptical of brand messaging and instead often turn to their peers to inform purchase decisions. They also want honest relationships with the brands they support.Related: The savvy business owner's guide to honesty via social media Indeed, 63% ...

by Juliet Carnoy  | March 04, 2016 10:00:00
Startup Tips

The 6 biggest mistakes to avoid when building a brand

When it comes to branding decisions, sometimes one bad mistake can derail even the best idea.

Q: What are the most common mistakes we should avoid when building a brand?A: Being an entrepreneur and launching a brand is not easy. It takes a lot of skill, hard work, and usually a little luck. When it comes to branding decisions, sometimes ...

by Laura Ries  | March 01, 2016 11:00:00
FirstDibs in Marketing for Entrepreneurs

Cause over brand: An integral rule in transformative insighting in social marketing

Social marketing campaigns must focus on the cause instead of the brand. Business owners should remember that marketing is about appreciation, not manipulation.

Dear Amor, Our brand recently closed a partnership with this organization that’s quite active in driving CSRs and advocacies in the health community. I am assigned to spearhead the team that’s working on the communication direction for the entire campaign. I am ...

by Amor Maclang  | August 13, 2014 07:00:00
FirstDibs in Marketing for Entrepreneurs

Why 'concept pieces' are branding musts

Furniture designers or brands obviously regard so-called 'concept pieces' with high importance. That is why such items are almost ways displayed during trade fairs or exhibits. Here are the factors that signify the importance of concept pieces to brands, in general.

Dear Amor, I run a furniture manufacturing startup based in one of the better known furniture hubs north of Manila. Just recently, I attended a furniture trade show to update my knowledge on industry trends and to expand my network. What I’ve come ...

by Amor Maclang  | March 26, 2014 07:00:00
FirstDibs in Marketing for Entrepreneurs

How to be your own digital strategist

The Internet is a very crowded venue, but it is nevertheless full of opportunities especially for individuals and businesses that intend to use it to generate sales. How to get noticed online, particularly in the social media? Stand out from the rest through these three effective ways.

Dear Amor,I’ve been curious about how brands and individuals can get noticed through the Internet, particularly via social media. I realize that everyone must want to do this and that it’s a crowded market out there, but do you have any advice ...

by Amor Maclang  | January 22, 2014 12:00:00
FirstDibs in Marketing for Entrepreneurs

Why stakeholder mapping is the new PR

Stakeholder mapping is a new strategic business tool that helps easily identify, target, and address various groups of shareholders in a business. It can serve as a guide when presenting facts and developing business plans/strategies without incurring misinterpretation of the message. Learn more about it here.

Dear Amor, One of the members of our board recently got caught in a personal scandal, which after a week led to a corporate issue. To dissipate the problem before it spreads further, we sent out a standard holding statement to our internal ...

by Amor Maclang  | January 15, 2014 05:00:00
Business Ideas

A lesson in rebranding

Rebranding is a strategy in which a new design is used to represent a new identity.

Rebranding is a strategy in which a new design is used to represent a new identity. It is best to reinvent but to still keep things familiar. The rebranded Tiger Air Philippines, formerly South East Asian Airlines (SEAir) Inc., will soon be ...

July 04, 2013 01:00:00
Business Ideas

Building successful brands

The talk, The Road to Growth: Building Successful Brands, mapped out what entrepreneurs can do to define their product\\\'s brand identity.

When entrepreneurs set out to make their business dreams a reality, marketing efforts are often overlooked. You will need to focus on your brand identity seriously if you want to take your company product forward. Franchise consulting company Francorp and its marketing ...

March 08, 2013 01:00:00