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Startup Tips

7 ways to attract millions of people to your brand

Your marketing message is the salt that adds flavor to your branding efforts.

Would you like to build a brand that reaches millions of people? Whether your brand is about you, your company, or both, you can draw the attention of millions of people. Depending on how you have positioned your brand, you can have a deep impact on society, help ...

by Daniel Ally  | March 03, 2016 09:00:00
Run & Grow

Caliraya Resort Club's Christian-based business strategy

Learn how Caliraya's strategy as wholesome, Christian resort for good clean fun works.

Caliraya Resort in Laguna envisions itself to be the most inspiring and exciting resort that helps bring people closer to God and to one another. President Sarah Roxas-Wage shares her insights on its Christian-based business strategy.   Q: You used to have a "trinity" policy of “no smoking, no drinking, and a compulsory Bible study” in your ...

by Josiah Go  | January 28, 2016 01:00:00
Run & Grow

‘Salon for the people’ delivers high-quality chic at affordable prices

Actress-singer Vina Morales talks about a strategic move to broaden the client base of her salon business, Ystilo.

On TV and movies, Vina Morales is all about make-believe, but when it comes to running her salon business Ystilo, she’s keeping it real, as the company re-brands in a bid to widen its market reach and become a salon for the ...

by Carlo P. Mallo and Carlo P. Mallo  | April 17, 2015 07:00:00
News and Events

Piola footwear sells for a cause

This French sneaker brand links its producers and customers to provide social economic development in their partnered communities.

Piola footwear, a high-end French sneaker brand was introduced in the Philippines in the last quarter of 2014, to give a different approach in buying shoes and give ideas with a primer of what-shoes-to-wear. The brand takes its name from the Peruvian ...

by Press Release  | March 10, 2015 01:00:00
Startup Tips

Build a winning team

Building a reliable sales team can be an effective business strategy. Here are effective tips when hiring and training your sales people regardless of industry or scale.

As founder of a startup, an entrepreneur is everything—chief executive, operations manager, finance officer, human resources head, and top salesman. But when the time comes that there are just too many sales a one-man army could handle, it’s time to call in ...

by Jimbo Owen B. Gulle  | January 22, 2014 07:00:00