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Startup Tips

How to know if you’re marketing the right way on social media

So, you're finally using the social media for your marketing initiatives. But are you using it the right way? Find out here.

“Traditional marketing talks at people, content marketing talks with them,” says Donald Lim, ABS-CBN Chief Digital Officer.Lim, the first recipient of the Agora Award for Outstanding Achievement in Marketing Communications, given by the Philippine Marketing Association (PMA), sums up the advantage of ...

by International Institute of Digital Marketing  | April 09, 2015 06:00:00
News and Events

Defying the odds: How a marketer took control of digital marketing

How to be competitive in the digital age? Here's a testimony of a professional who had realized that she needed to cope with the times by learning new tricks in her field.

As a Digital Marketer, Amy Tamayo is quite a late bloomer. She didn’t even have a Facebook account back in 2011 when she first signed up for the Certified Digital Marketer Program by the International Institute of Digital Marketing.The starting point“In one ...

by International Institute of Digital Marketing  | March 27, 2015 07:00:00
Startup Tips

Cleaning your data

Cleaning data is often overlooked but is a very significant phase in the data mining process. Find out its importance in analytics.

Before you dive deeply into your data and mine it for insight and intelligence for all its worth, there’s one more step that’s equally important but often overlooked: cleaning your data. Once the data set has been achieved, the analysis itself becomes ...

by International Institute of Digital Marketing  | December 12, 2014 12:00:00