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News and Events

How Maine Mendoza is Thriving Outside a Love Team

She is now one of the faces of Shell

The public life of Maine Mendoza has always been characterized by the unexpected. Her star was born in the age of social media in 2015, a time when people still shared amusing content rather than fight over politics. And with the accidental ...

by Dinzo Tabamo for  | April 21, 2019 08:00:00
News and Events

Kris Aquino Namedrops Products in Her Recent Rants: Is This Good or Bad for the Brands?

A public relations expert weighs in on how the surprise mentions will impact brands

Kris Aquino is a celebrity endorser who has established a unique position as an influencer in both traditional and digital media. These past few days, she has shown once more she is truly the “Queen of All Media.”It began on April 19 ...

by Elyssa Christine Lopez  | April 23, 2018 08:00:00
Startup Tips

10 ways to get a celebrity to use your product

A celebrity endorsement can increase brand awareness and influence sales.

Today, every fashion, beauty, or lifestyle brand wants to get a celebrity endorsement to help catapult its business to success. But navigating the celebrity world can be difficult and intimidating if you do not have the right contacts or enough resources. Related: Put authenticity into ...

by Kristin Marquet  | April 06, 2016 03:00:00
Business Ideas

The pros and cons of celebrity endorsements

Filipino brands say celebrity endorsements not enough to boost sales.

In their generation, Kris Aquino, Sharon Cuneta and  Aga Muhlach undoubtedly ruled the universe of celebrity endorsements in the Philippines.  And now, the likes of Sarah Geronimo, John Lloyd Cruz and  Marian Rivera are just among the few names that can help ...

by Carlo P. Mallo  | June 14, 2012 02:00:00
Business Ideas

4 reasons for considering a radio personality as an endorser

And how you can use it to your brand\\\'s advantage

Radio personality Nicole Hyala, who has entertained millions of Filipino listeners with her five-year-old radio program “Tambalang Balahura at Balasubas,” has recently signed up as the newest member in the roster Aquaquest endorsers.Nicole Hyala joins the Aquaquest group just as the company, ...

May 23, 2011 03:00:00
Business Ideas

5 tips to remember when choosing a celebrity endorser

From the country\\\'s top endorsers themselves

Getting a celebrity to endorse your product or brand is a dream come true for most entrepreneurs. In a highly-commercialized world and in a showbiz-crazy country like the Philippines, it’s difficult to imagine a successful endorsement if it\\\'s not a celebrity who ...

by Carlo P. Mallo  | May 09, 2011 02:00:00