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News and Events

Opening a Sari-Sari Store or Market Stall? Read This to Find Out If They're Growing or Shrinking

While various store formats are still expanding, some segments are actually in decline

According to the Philippine Association of Stores and Carinderia Owners, there are an estimated 1.3 million neighborhood or sari-sari stores in the Philippines. They were visited by 94 percent of shoppers, according to market research firm Nielsen in a 2015 study. These ...

by Lorenzo Kyle Subido  | July 10, 2018 11:00:00
News and Events

Is Your Favorite Product Brand One of the Most Recognizable in PH?

Marketing agency Campaign Asia lists the Top 100 brands in the Philippines

When you think about the best snack, gadget or cosmetic product, which brand first comes to mind?That’s the question that media and marketing consultancy Campaign Asia seeks to answer in its annual listing of the Philippines’ top 100 brands. The rankings were ...

by Lorenzo Kyle Subido  | October 09, 2017 10:00:00
Startup Tips

Why Filipinos' improving saving behavior is still not good enough

A growing number of Filipinos are into saving a portion of their income. However, for a financial expert, the amount being spared may not make much difference.

Filipinos’ spending and saving behavior is improving in general. This is according to the latest data from the Bangko Sentral ng Pilipinas. Based on the central bank’s Consumer Expectations Survey (CES) results for the first quarter of 2015, the number of local ...

by James Humarang  | May 22, 2015 12:00:00

How to win in the 'Age of the Customer'

Modern businesses should not just deliver their products and services; those must also deliver amazing customer experiences. What should you do and what technology should you adopt to make your business remain competitive in this 'Age of the Customer'?

by James Humarang  | December 10, 2014 02:00:00
News and Events

Confident, but cautious

Filipinos are known for maintaining their cheerful disposition despite major setbacks in their lives. Here's another proof to that.

by Toni Antiporda  | November 07, 2014 12:00:00
FirstDibs in Marketing for Entrepreneurs

The audience psychology

How can your business establish a solid relationship with your target consumers/customers? Here are effective tips on how to convey your message and at the same time develop a bond with your audience.

Dear Amor, I’m a part-owner of a business that has been operating since the second quarter of last year. As the one heading the brand management side of things, I’m assigned to determine our business’ position in the market, our target audience, and ...

by Amor Maclang  | July 09, 2014 02:00:00
Startup Tips

Digital marketing: Make P.O.E.M. work for you

How can entrepreneurs take advantage of Paid, Owned, and Earned Media (P.O.E.M.)? The experts recommend better understanding of those three and of the nature of the targeted audiences/consumers.

If you are just new to digital marketing and are just coming to grips with the jargon, one of the most persistent acronyms you will encounter is P.O.E.M. or Paid, Owned, and Earned Media.“Simply put, paid media is something you use to ...

by International Institute of Digital Marketing  | May 02, 2014 06:00:00
FirstDibs in Marketing for Entrepreneurs

Popular vs. influential: What's the difference?

Should you hire a celebrity endorser to boost your brand's image? Hiring a popular endorser can be considered as a standard practice these days, but it may or may not be necessary.

Dear Amor, I am a businesswoman who is bringing a healthy snack bar concept from the US to Manila, and I’ve been thinking about tapping a celebrity to represent the brand and really get the word out there. This popular actress, aside from ...

by Amor Maclang  | April 30, 2014 06:00:00
Business Ideas

Filipinos are one of the most optimistic consumers

High confidence levels continue to sweep across Southeast Asian consumers.

With the Philippines continuing to display economic resilience and on-going growth, Filipino consumers remain as one of the world’s most optimistic and show growing focus on saving for the future, according to the latest Consumer Confidence Index released by information and insights ...

July 24, 2013 10:00:00
Business Ideas

Filipino consumers love freebies

 When it comes to shopping, Filipino consumers would most likely be attracted to buy products that come with free gifts. This is according to a new online study from leading global information and insights provider, Nielsen.The Nielsen survey of more than 29,000 ...

July 02, 2013 01:00:00
Startup Tips

Consumer tips for the holidays

Know your rights.

With everyone in a frenzy to buy gifts and prepare for the Christmas festivities, the Bureau of Trade Regulation and Consumer Protection (BTRCP)  compiled tips for consumers to help them be aware of their basic rights and prevent them from falling victim ...

December 21, 2011 03:00:00
Business Ideas

3 lessons to remember when developing a product

Observe what your consumer is not saying

Listening to your customers is one of the most important things in developing or creating a product. While listening to what they say is notable, the most valuable inputs are often those that are not said, or at least expressed by the ...

by Carlo P. Mallo  | September 09, 2011 11:00:00
Startup Tips

Responsible companies sell more

Local consumers patronize businesses that give back

May 04, 2009 12:00:00