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Startup Tips

3 tips for tapping into the power of blogs

Learn how your business can maximize exposure through blogs.

Many consumers now trust bloggers more than mainstream journalists, according to a recent Affilinet Trust Index.That’s why blog networks such as BlogHer drive thousands—if not millions—of consumers to the products, services and issues they cover.Breaking in can be difficult. Here are three ...

by Brian Pittman  | July 13, 2015 02:00:00
Startup Tips

Embrace 'infotainment' content or get left behind

You should know how to produce content that will be effective enough in this age of 'infotainment.' Here are insights.

Prolific travel photographer Brendan van Son—whose works have appeared in dozens of stock image agencies, online and print travel magazines, and recently YouTube—explained succinctly in PetaPixel how most online audience consume their content: “I quickly learned that YouTubers want to learn things, ...

by International Institute of Digital Marketing  | May 01, 2015 04:00:00
Startup Tips

What is real time marketing?

Know more about real time marketing and how you can use it as a tool to help bolster your online presence.

As 2015 grows near, one of the social media marketing bywords you are sure to hear more often is real time marketing.While the concept was first coined by Silicon Valley marketing guru Regis MacKenna back in 1995 in the Harvard Business Journal, ...

by International Institute of Digital Marketing  | December 19, 2014 08:00:00
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