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Business Ideas

How Vice Ganda Sold A Years' Supply of Lipsticks in One Month

Vice Ganda's business tip: "You really have to put your heart into it"

The beauty industry continues to be a gold mine for entrepreneurs, and it continues to grow with millennials as its big target market.This led TV host-entrepreneur Vice Ganda to start up his own makeup brand called Vice Cosmetics.Since its launch in September ...

by Nikko Tuazon for Pep.ph  | July 07, 2018 12:00:00
News and Events

Will the Release of Anne Curtis’ Limited Edition Lipstick On Same Day of Her Wedding Guarantee Hefty Sales?

The timing of the product launch reinvents event-based marketing which is typically based on milestones in customers’ life

When Entrepreneur Philippines interviewed Anne Curtis recently about her new make-up line, blk Cosmetics, she mentioned that there was a surprise in store for her fans.Related story: Anne Curtis’ blk Cosmetics is Selling 8X Forecast in Less Than 2 MonthsOn Sunday, November ...

by Entrepreneur Staff  | November 13, 2017 10:00:00
Startup Tips

Business Lessons from Happy Skin Founder Rissa Mananquil-Trillo, Woman Entrepreneur of the Year

The former model turned cosmetics products maker has built a 100-store retail network in just four years

Happy Skin Cosmetics was established in October 2013 by two partners with just five retail stalls, and a very clear objective.Founders Rissa Mananquil-Trillo and Jacqe Yuengtian-Gutierrez created the brand with only one goal in mind: to make the country’s “first world-class, homegrown ...

by Pauline Macaraeg  | November 09, 2017 11:00:00
Business Ideas

What a girl wants: Cosmetics entreps customize beauty products for Filipinas

The Mirpuri brothers (yes, they are guys!) talk about the story and strategies of Pink Sugar

 Donning long-sleeved polos, Indian-born Rohit and Laveen Mirpuri perfectly capture the corporate look. Born and raised in Manila, the Mirpuris could easily be mistaken as expats leading a new BPO, or financial analysts with offices in high-rise buildings. While the two men ...

by Elyssa Christine Lopez  | October 10, 2016 06:00:00
Run & Grow

How Nena Perez started her own cosmetics line for Filipinas in the US

Find out how she is maximizing her ‘home court’ advantage and exploring the global market.

The fact that there is a Filipino community in almost every corner of the world is comforting if you are an entrepreneurial Filipino with a business plan: It means that at least you have a consumer base you can relate to, and ...

by Kim Arveen Patria  | July 09, 2016 11:00:00
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